Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Manage Google Ads MCC accounts across multiple markets and service areas.
  • Optimize Google Search campaigns, bidding strategies, keywords, audiences, budgets, and negative keywords.
  • Monitor search term performance daily and implement changes that reduce wasted spend and improve lead quality.
  • Manage and optimize Local Services Ads across multiple markets, including lead quality, budget pacing, dispute management, and account health.
  • Build and optimize landing pages using Unbounce, Instapage, or similar platforms.
  • Run A/B tests on landing page elements such as headlines, calls-to-action, forms, layouts, and user experience.
  • Track and report on CPL, CPA, cost per booked job, conversion rate, and ROAS through weekly and monthly reporting.
  • Manage Facebook and Instagram lead generation campaigns, including custom audiences, retargeting, and lookalike audiences.
  • Collaborate with marketing leadership and creative teams to prioritize campaigns, test ad creative, and support growth initiatives.
  • Recommend scalable improvements, launch new campaigns, and support expansion into new markets using campaign data.

Requirements

  • 3+ years of hands-on Google Ads management experience.
  • Proven experience owning campaign performance from strategy through optimization.
  • Experience managing Google Search Ads, Google Local Services Ads (LSA), and multi-location or franchise advertising accounts.
  • Experience managing large advertising budgets, with $200K+ monthly spend preferred.
  • Strong expertise in Google Search, bid strategies, keyword management, audience targeting, and campaign optimization.
  • Experience with Unbounce, Instapage, or other conversion-focused landing page platforms.
  • Strong understanding of Conversion Rate Optimization (CRO).
  • Excellent analytical and problem-solving skills.
  • Strong written and verbal English communication skills.
  • Ability to work independently and take full ownership of campaign performance.
  • Experience managing Meta Ads campaigns, preferred.
  • Home services marketing experience in industries such as plumbing, HVAC, electrical, roofing, or restoration, preferred.
  • Familiarity with Google Business Profile (GBP) and local SEO, preferred.
  • Experience using CallRail, CallTrackingMetrics, or ServiceTitan, preferred.
  • Basic HTML and CSS knowledge, preferred.
  • Experience with AI-powered marketing tools or pay-per-lead platforms such as eLocal, preferred.

Benefits

  • Full-time remote position.
  • Working hours aligned to U.S. business hours.
  • Opportunity to own paid media strategy across multiple markets.
  • Direct impact on lead generation and revenue growth.
  • Fully remote role with long-term growth opportunities.
  • Career progression opportunities into Senior PPC Specialist, Performance Marketing Manager, Growth Marketing Manager, or Head of Paid Media.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Paid Ads Marketing Expert (Fully Remote, Full-Time, Part-Time)

Uptalent 11-50 Construction & Engineering

Uptalent is seeking a fully remote Paid Ads Marketing Expert to manage client digital advertising campaigns and help drive measurable performance through paid media.

Digital Marketing Facebook Ads Google Ads
5 hours, 41 minutes ago

Search Advertising Lead - E-Commerce - (Remote)

BlueTuskr 11-50 Professional Services

BlueTuskr is hiring a Search Advertising Lead to own paid search performance and client strategy for a portfolio of e-commerce brands within a cross-channel agency team.

Asana Google Ads Google Analytics Google Tag Manager SEM SEO
5 hours, 56 minutes ago

Senior User Acquisition Manager (Meta/TikTok/Snapchat)

United Tech 51-250 Internet Software & Services

Senior User Acquisition Manager at a live-streaming platform, responsible for scaling paid social acquisition across TikTok, Meta, and Snapchat while maintaining target CPA and ROAS for a fast-growing global product.

Facebook Ads Influencer Marketing Tableau TikTok
1 day, 6 hours ago

Senior Paid Social Specialist

Soar With Us 11-50 Professional Services

Soar Group is hiring a Senior Paid Social Specialist to manage and scale paid social performance for a portfolio of e-commerce brands, with primary responsibility for campaign execution and optimization across Meta and TikTok.

E-commerce Google Ads Shopify
1 day, 6 hours ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers