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Director of Brand Content

5 months ago
United States
Full-time
Executive
Content Strategist
Marketing and Growth
Email Marketing Facebook Ads Influencer Marketing Instagram API SEO TikTok
Apply Now
Everyday Dose

Everyday Dose

Everyday Dose provides mushroom coffee with collagen protein and nootropics for enhanced focus, energy, and gut health. Their Mushroom Latte™ offers a healthy alternative to stimulants, activating neurotransmitters for a balanced experience.

Hotels, Restaurants & Leisure
1-10
Founded 2021
View All Jobs 16

Description

  • Own and execute the holistic content strategy across all brand channels (YouTube, Instagram, TikTok, Meta Ads, Website, Email, Retail Screens, CTV, and more).
  • Architect and operationalize a content studio—establishing processes, pipelines, playbooks, and team structure.
  • Hire, manage, and mentor in-house creators, editors, and freelancers while overseeing all stages of content production from concept through delivery.
  • Develop and evolve the cross-functional content calendar in collaboration with Brand, Growth, and Product teams.
  • Lead and grow the YouTube presence with original episodic content, brand storytelling, creator collaborations, and SEO-optimized publishing.
  • Oversee scripting, shooting, editing, publishing, and performance analysis for all video content and ensure quality control across outputs.
  • Build systems for ideation and testing that optimize for watch time, retention, engagement, and subscriber growth.
  • Collaborate with Growth and Paid Media teams to adapt organic content into high-performing paid assets and define creative testing frameworks.
  • Define KPIs for organic and paid content, report on performance with actionable insights, and maintain a test-and-learn culture focused on storytelling and audience value.

Requirements

  • 5–10+ years of content strategy and production experience, ideally at a DTC or high-growth consumer brand.
  • Deep YouTube expertise including algorithms, formats, retention tactics, community building, and monetization.
  • Proven experience managing multi-disciplinary creative teams and content production workflows (in-house and freelance).
  • Demonstrated ability to build scalable creative systems and content operations (processes, pipelines, playbooks).
  • Experience overseeing end-to-end video production: scripting, shooting, editing, publishing, and performance analysis.
  • Ability to translate brand positioning and strategy into assets that drive performance and customer loyalty.
  • Strong communication, creative thinking, and collaborative, low-ego leadership style.
  • Track record of using trends, audience feedback, and platform changes to evolve content roadmaps and testing strategies.
  • Preferred: background in journalism, video production, or performance marketing; experience with a fast-growing YouTube channel or content-first brand; experience in CPG or wellness; familiarity with paid content strategy and creative testing; experience building a content studio or video-first brand.

Benefits

  • Competitive salary with performance-based bonus
  • Equity opportunities
  • Health, dental, and vision benefits
  • Unlimited PTO
  • Remote flexibility
  • Access to Everyday Dose functional coffee

Interested in this position?

Apply directly on the company website

Apply Now

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