Lead Creative Strategist

22 minutes ago
Full-time
Lead
Design and User Experience
Launch Potato

Launch Potato

Launch Potato is a South Florida-based startup studio that connects the world's fastest growing brands to customers across the consumer journey. Founded by ambitious individuals, they leverage data, science, and fun to build successful digital companie...

Professional Services
51-250
Founded 2014

Description

  • Own the end-to-end briefing process for all creative entering production across static, video, display, YouTube, and emerging formats.
  • Maintain a rolling backlog with 4+ weeks of net-new, brief-ready concepts.
  • Set the balance between net-new concepts and iteration opportunities to sustain testing velocity.
  • Analyze creative performance data with paid media teams to identify winners, fatigue, and next tests.
  • Translate performance insights into new briefs, updated creative direction, and playbook improvements.
  • Maintain the creative playbook with winning formulas by persona, vertical, and format.
  • Lead competitive creative research and surface emerging opportunities across relevant verticals.
  • Drive cross-vertical learning by adapting winning concepts from one vertical to others.
  • Own the UGC creator pipeline end-to-end, including sourcing, vetting, contracting, briefing, and performance review.
  • Maintain the Airtable UGC creator dashboard as the source of truth for creator status and performance.

Requirements

  • 5+ years of experience in direct response creative strategy ownership and performance media buying.
  • Strong understanding of hooks, persona targeting, and what drives scroll-stopping creative.
  • Demonstrated experience writing production-ready briefs that require minimal or no revision.
  • Ability to read performance data, identify drivers, and translate results into creative direction.
  • Experience managing UGC creators from sourcing through delivery.
  • Ability to work across multiple verticals and formats simultaneously.
  • Strong copywriting ability for scripts, hooks, headlines, and ad copy is a differentiator.
  • Experience using AI tools like Claude or AI asset production tools to support creative strategy.
  • Ability to manage creator relationships independently from sourcing through delivery.
  • Preference for candidates who think across a full portfolio rather than a single brand or format.

Benefits

  • Base salary of $100,000 to $125,000 per year, paid semi-monthly.
  • Profit-sharing bonus.
  • Competitive benefits package.
  • Remote-first team with flexibility across 15+ countries.
  • Opportunity to work for a profitable, high-growth company with measurable impact.
  • Performance-based future increases tied to company and personal performance.

Interested in this position?

Apply directly on the company website

Apply Now

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