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Senior Manager, Member Engagement & Optimization

6 hours, 41 minutes ago
United States
Senior
Email Marketing Manager
Sales and Business Development
Machine Learning
Apply Now
Everlywell

Everlywell

Everlywell offers over 30 at-home lab tests and virtual care, empowering individuals to access personalized health information and improve their quality of life.

Health Care Providers & Services
251-1K
Founded 2015
$250M raised
View All Jobs 9

Description

  • Own member engagement strategy across telemarketing/live agent outreach, IVR, SMS, email, direct mail, and related touchpoints.
  • Design end-to-end engagement journeys that improve opt-in, kit activation, kit return, visit scheduling, and downstream follow-through.
  • Build segmentation, messaging, and channel strategies for Medicare Advantage, Medicaid, Commercial ACA, and other health plan populations.
  • Partner with Analytics, ML/AI, and operations teams to develop targeting approaches, decision frameworks, and reporting.
  • Use predictive models and ML-driven recommendations to improve outreach prioritization, cadence, and channel selection.
  • Lead A/B testing and optimization of messaging, scripts, creative, timing, sequencing, and channel mix.
  • Translate engagement strategy into compliant execution with teams responsible for scripts, templates, print, digital communications, and implementation.
  • Partner with client-facing and commercial teams to shape program design, channel approach, and performance expectations early in health plan conversations.

Requirements

  • 6-10+ years of experience in healthcare marketing, member engagement, lifecycle marketing, growth, or related strategy roles.
  • Strong experience designing engagement or activation programs in payer, health plan, managed care, provider, population health, or healthcare services environments.
  • Deep understanding of member behavior and how to drive action across regulated, high-friction healthcare journeys.
  • Meaningful experience with telemarketing, live agent, or call-based engagement strategy.
  • Strong marketing judgment on messaging, positioning, testing, and performance optimization.
  • Experience partnering with analytics, data science, or ML/AI teams to improve targeting, prioritization, and engagement outcomes.
  • Comfort operating in regulated environments and partnering closely with Compliance and Legal.
  • Experience with Medicare Advantage and government-aligned populations is strongly preferred.

Interested in this position?

Apply directly on the company website

Apply Now

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