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Direct Mail Acquisition Marketing Director

4 weeks ago
United States
Full-time
Senior
Head of Marketing
Data Science and Analytics
Apply Now
Ethos Solutions

Ethos Solutions

Ethos Solutions is a Technical Professional Services organization specializing in Salesforce Development and Custom Application Development. With over eight years of experience as a certified Salesforce Silver consulting partner, Ethos offers services ...

Professional Services
1-10
Founded 2006
View All Jobs 25

Description

  • Design and own the end-to-end direct mail acquisition strategy and build the program from the ground up.
  • Develop a clear roadmap for scaling the direct mail program within the first 60 days.
  • Manage data append partnerships and work with Data Science to develop propensity models.
  • Own creative strategy, including form factors, messaging, personalization, paper stock, and A/B testing.
  • Manage print vendors and negotiate pricing to meet CPP targets.
  • Define send volumes and cadence using marginal profitability analysis.
  • Track weekly and monthly performance across the full funnel and adjust campaigns to improve KPIs.
  • Present program performance and future strategy in biweekly and quarterly executive meetings.
  • Stay current on direct mail industry trends, data vendors, creative best practices, and competitive programs.
  • Partner with Creative, Data Science, MarTech, Product, and Finance to run the program effectively.

Requirements

  • 7+ years of direct response marketing experience, including 5+ years specifically in direct mail.
  • Experience using direct mail for user acquisition critical to company growth.
  • Ideally, experience managing $20M+ in annual spend.
  • Deep expertise leading in-house direct mail programs with sophisticated data strategy.
  • Strong understanding of direct mail economics, including CPP targets and print/postage cost structures.
  • Track record of owning creative strategy with rigorous testing and documented learning agendas.
  • Ability to operate as a senior individual contributor, working autonomously and hands-on to drive results.
  • Strong executive presence and communication skills to influence senior leaders and align cross-functional teams.
  • Fintech or insurtech industry background is strongly preferred.
  • Advanced Excel skills and ability to work effectively with AI tools such as Hex, Claude, and Gemini.

Benefits

  • US national base salary range of $150,000 to $266,000.
  • Potential bonus eligibility.
  • Potential equity compensation.
  • Remote work designation (#LI-Remote).
  • Access to Ethos US benefits program.
  • Inclusive hiring policy that encourages applicants to apply even if they do not meet every qualification.

Interested in this position?

Apply directly on the company website

Apply Now

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