Senior Marketing Manager EHSQ

8 hours, 30 minutes ago
Full-time
Senior
Marketing and Growth
Aspire Software

Aspire Software

Aspire Software specializes in vertical acquisition software, focusing on nurturing, enhancing, and growing a diverse portfolio of businesses by providing them with the necessary resources and expertise to maximize their growth potential.

Internet Software & Services
251-1K
Founded 2016

Description

  • Own product marketing strategy, including market research, competitive intelligence, customer insights, and positioning.
  • Lead go-to-market planning and execution for product launches, feature updates, and product expansions.
  • Partner with Product, R&D, and UX teams to incorporate customer feedback into product priorities and usability improvements.
  • Develop messaging architecture for environmental compliance, incident management, audits, inspections, and quality workflows.
  • Create sales enablement materials such as playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets.
  • Produce product content, including technical explainers, demo videos, workflows, use-case guides, and industry value propositions.
  • Support partner programs and cross-sell initiatives across TAG’s portfolio companies.
  • Execute multi-channel marketing campaigns across email, paid advertising, LinkedIn, and web.
  • Track and optimize MQLs, SQLs, conversion rates, pipeline contribution, campaign ROI, and overall marketing performance.
  • Represent EHSQ customer needs, industry regulations, and operational realities across the organization.

Requirements

  • Proven B2B product marketing experience in software, preferably EHSQ, compliance, risk, or operational SaaS.
  • Experience owning full go-to-market strategy from planning through execution.
  • Strong expertise in product positioning, messaging frameworks, and category development.
  • Experience collaborating with Product, R&D, UX, and technical teams.
  • Hands-on experience creating sales enablement materials, technical collateral, and product demos.
  • Experience launching products, modules, or brands.
  • Strong analytical, communication, storytelling, and presentation skills for technical and commercial audiences.
  • Ability to manage multiple products and business units simultaneously.
  • Experience with environmental, safety, quality, compliance, risk, operations, or regulatory software and workflows.
  • Proficiency with Adobe Creative Suite, working knowledge of Figma, and hands-on use of AI tools for content, research, or automation.
  • Experience producing demo videos, product walkthroughs, and technical explainers.
  • Understanding of marketing analytics and product performance metrics.

Benefits

  • Competitive salary aligned with experience and market.
  • Employee profit-sharing plan.
  • Fully remote work.
  • Comprehensive health, dental, and vision insurance.
  • High ownership and autonomy across product marketing initiatives.
  • Direct collaboration with leadership in a fast-paced environment.
  • Career development opportunities in a growing company.

Interested in this position?

Apply directly on the company website

Apply Now

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