Sr. Principal, Growth & AI Systems

1 hour, 15 minutes ago
Full-time
Lead
Artificial Intelligence and Machine Learning
Engine.com

Engine.com

Engine.com offers top-notch engine maintenance services for various industries, ensuring peak performance and client satisfaction.

Machinery
1-10

Description

  • Build MarTech infrastructure that supports Growth by enriching first-party data and connecting it with ideal clients.
  • Own attribution infrastructure in partnership with Analytics and Product to improve measurement and reporting.
  • Improve Google Optimization Score and Meta EMQ score by feeding platforms full-funnel conversion data.
  • Define the events and audiences that flow into media platforms and the formats they use.
  • Audit existing AI experiments, remove ineffective efforts, and maintain a shared AI skill library for the team.
  • Build and document repeatable AI workflows for segmentation, creative briefs, channel optimization, reporting, and channel expansion.
  • Evaluate, onboard, and manage AI tools for performance marketing, including vendor relationships and team training.
  • Maintain the team’s AI systems over time as tools, models, and channels evolve.
  • Build measurement and signal architecture for new channels before launch, including the channel readiness checklist.
  • Own the unified performance dashboard for channel health, spend efficiency, and optimization signals.
  • Build automated alerts and anomaly detection to reduce manual reporting and free up time for strategy.
  • Partner across Growth and Ops on tooling overlap while owning AI and signal systems.

Requirements

  • 7-10 years of experience in marketing technology, performance marketing, or growth engineering.
  • Hands-on experience implementing or managing complex marketing systems, CAPI, or similar signal infrastructure.
  • Functional comfort with APIs, no-code automation tools, and SQL.
  • Experience using AI tools in a marketing context and understanding how LLMs, automation, and data pipelines work together.
  • Experience working alongside or within a data or analytics team.
  • Strong systems-thinking ability to connect upstream data issues to downstream optimization outcomes.
  • Ability to translate fluently between marketing language and technical language.
  • Bias toward shipping practical tools and workflows that teams actually use.
  • Technical depth on signal and attribution is required; this is not a fit for a marketing generalist.
  • This is an individual contributor role, not a management role.
  • Experience with vendor evaluation and team enablement is preferred.
  • Applications are accepted through August 31, 2026 or until the role is filled.

Benefits

  • Base salary range of $142,400 to $197,000 USD.
  • Competitive base pay tied to role and experience.
  • Total compensation may include equity and/or variable pay (OTE).
  • Opportunities for bonuses, commissions, and equity.
  • Hybrid-hub model with the option to work from an office or fully remote, depending on role needs.
  • Access to the company’s full benefits package at engine.com/culture.

Interested in this position?

Apply directly on the company website

Apply Now

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