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Enrollment Marketing Consultant

1 week ago
United States
Full-time
Senior
Program Manager
Project and Program Management
CRM Digital Marketing
Apply Now
Encoura

Encoura

Encoura provides custom technology solutions that integrate research, data science, strategic enrollment services, and multichannel marketing to support over 2,000 higher education institutions in enhancing their enrollment processes.

Education Services
51-250
Founded 1972
View All Jobs 4

Description

  • Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies.
  • Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration.
  • Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations.
  • Translate institutional needs into actionable marketing plans aligned with enrollment objectives.
  • Contribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challenges.
  • Coordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planning.
  • Develop and implement electronic and print communication plans with the creative team.
  • Support digital marketing efforts through campaign coordination, execution support, and performance monitoring.
  • Partner with internal cross-functional teams to ensure projects are delivered accurately and on schedule.
  • Monitor campaign performance and enrollment metrics, identify trends, and recommend adjustments.
  • Prepare and deliver client reporting, campaign summaries, strategic updates, and performance insights.
  • Lead client presentations, training sessions, and strategic discussions as needed.
  • Contribute to team knowledge sharing, process improvement, and best practice development.

Requirements

  • Bachelor’s degree required; master’s degree preferred.
  • 5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting.
  • Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies.
  • Ability to understand and communicate multifaceted data and outcomes.
  • Prior involvement in strategic student search purchasing and execution.
  • Excellent verbal and written communication skills.
  • Comfort with public speaking and presenting concepts to large audiences.
  • Knowledge of CRM and other admissions technologies preferred.
  • Extensive knowledge of Microsoft Office products and presentation software.
  • Strong interpersonal skills with the ability to foster honesty, integrity, professionalism, and respect in all interactions.
  • Flexibility and adaptability to changing priorities.
  • Strong organizational and time-management skills with the ability to oversee multiple projects concurrently.
  • Ability to work effectively both independently and as part of a collaborative team.
  • Successful completion of a CLEAR™ identity verification as part of the pre-employment screening process.
  • Must be eligible to work in the U.S.

Benefits

  • Annual base salary range of $75,000–$93,000.
  • Eligible for variable compensation in addition to base salary in certain roles.
  • Comprehensive health insurance.
  • Retirement contributions.
  • Paid time off.
  • Additional programs that support employee well-being.

Interested in this position?

Apply directly on the company website

Apply Now

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