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Director, Product Marketing

2 weeks, 6 days ago
United States, Canada
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
Dutchie

Dutchie

Dutchie is the premier technology partner for cannabis retailers, providing a unified platform for seamless online ordering, pickup, and delivery services.

Specialty Retail
251-1K
Founded 2017
$603M raised
View All Jobs 12

Description

  • Own product and solution positioning end-to-end across marketing, sales, product, and executive communications.
  • Define and maintain the company’s product story for launches, go-to-market motions, customer-facing materials, and internal alignment.
  • Set the standard for AI-enabled product marketing by using AI tools to accelerate research, messaging, and content creation.
  • Partner with Product leadership to influence roadmaps and translate product intent into customer-relevant value.
  • Lead competitive and market intelligence by synthesizing research, customer insights, and win/loss learnings into actionable guidance.
  • Create and refine high-impact product marketing assets, including messaging frameworks, launch narratives, sales enablement, and executive materials.
  • Act as a cross-functional leader who aligns stakeholders and drives clarity where ambiguity exists.
  • Ensure positioning decisions are adopted consistently across teams and scale effectively.

Requirements

  • 8-12+ years of experience across product marketing, product, strategy, or growth.
  • Recent hands-on ownership of core product marketing responsibilities, including positioning, launches, and narrative development.
  • Proven ability to operate at both strategic and executional levels.
  • Strong experience using AI tools to materially increase product marketing velocity and effectiveness.
  • Deep fluency in modern product marketing frameworks such as Jobs-to-Be-Done, value-based positioning, and category framing.
  • Exceptional product and brand storytelling skills grounded in customer and market insight.
  • Track record of influencing product direction through insight rather than authority.
  • B2B SaaS experience is required.
  • Experience in regulated or complex markets is strongly preferred.
  • Executive presence with the ability to deliver clear plans and incorporate executive-level feedback.

Benefits

  • Starting salary of $170,000 - $230,000.
  • Full medical benefits, including dental and vision coverage.
  • Equity packages in the form of stock options for all employees.
  • Technology allowance for hardware, software, reading materials, and related tools.
  • Flexible vacation and sick days.

Interested in this position?

Apply directly on the company website

Apply Now

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