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Senior Lifecycle Marketing Manager, Retention & LTV

2 weeks, 4 days ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
HTML
Apply Now
Dutch

Dutch

Dutch provides high-quality online veterinary care, offering 24/7 access to pet treatments and prescriptions delivered directly to pet owners.

Professional Services
11-50
Founded 2021
$43M raised
View All Jobs 8

Description

  • Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable.
  • Build and manage onboarding, activation, refill, renewal, win-back, churn-prevention, and expansion campaigns.
  • Define and monitor cohort-level retention metrics, including renewal rate, churn, visit frequency, refill rate, and LTV.
  • Partner with data and engineering to create segmentation, triggers, event tracking, and reporting for behavior-based messaging.
  • Develop and run testing roadmaps for offers, timing, cadence, and content to improve retention.
  • Work with CX and clinical teams to ensure messaging supports the vet relationship and health outcomes.
  • QA campaigns thoroughly, including logic, personalization, rendering, links, and timing.
  • Mentor teammates and establish lifecycle marketing best practices as the team grows.

Requirements

  • 5+ years of lifecycle or CRM marketing experience focused on retention, engagement, or LTV.
  • 3+ years of hands-on Iterable experience required; Klaviyo, Braze, or similar platforms are also relevant.
  • Strong command of retention analytics, including cohort analysis, churn modeling, and LTV measurement.
  • Experience owning renewal or subscription retention metrics with direct accountability for results.
  • Comfort partnering with data teams on segmentation, event tracking, and reporting.
  • Extremely detail-oriented with strong QA instincts.
  • Clear, persuasive writing style that matches a warm, trustworthy brand voice.
  • Ability to manage multiple programs simultaneously in a fast-moving environment.
  • A bias toward action and iteration.
  • Experience in subscription, DTC, or consumer health/wellness is a plus.
  • Familiarity with predictive churn models or propensity scoring is a plus.
  • HTML knowledge for email troubleshooting is a plus.
  • Experience with medication adherence, healthcare, or compliance-sensitive messaging is a plus.
  • Must be located in the US for this fully remote role.

Benefits

  • Competitive annual salary of $110,000-$140,000.
  • Fully remote work location.
  • Health, dental, and vision insurance.
  • Flexible PTO.
  • 401(k) plan.
  • Robust holiday schedule.
  • Growth opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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