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Performance Marketing Lead

1 hour, 12 minutes ago
United States
Full-time
Lead
Digital Marketing Manager
Marketing and Growth
Apply Now
Duolingo

Duolingo

Duolingo is a popular free language education platform that offers a fun and science-based way to learn languages. With over 500 million learners, Duolingo provides bite-sized lessons and game-like experiences to make language learning accessible and e...

Diversified Consumer Services
251-1K
Founded 2011
View All Jobs 18

Description

  • Own day-to-day execution of global performance marketing campaigns with a focus on mobile user acquisition and growth.
  • Run and optimize mobile install campaigns across platforms such as Google UAC and AppLovin.
  • Manage agency partners and ensure alignment on goals, pacing, and execution quality.
  • Use data-driven insights to improve key performance metrics including CPI, retention, and monetization.
  • Collaborate with Marketing Analytics, Creative, Engineering, and Finance to coordinate campaign efforts.
  • Lead experimentation by testing new channels, creative approaches, and optimization strategies.
  • Develop and present strategic recommendations and performance insights to marketing leadership.

Requirements

  • 7+ years of experience running large-scale, global mobile acquisition campaigns.
  • Strong analytical skills with expertise in mobile attribution and marketing analytics.
  • Experience owning and optimizing large performance marketing budgets in a hands-on role.
  • Deep knowledge of the mobile user acquisition ecosystem, including platforms, attribution technologies, industry trends, and best practices.
  • Ability to translate data into strategy and communicate clearly with stakeholders at all levels.
  • Experience working with and managing agency partners to deliver performance targets.
  • Strong drive to make an impact, hands-on experimentation mindset, low-ego attitude, and passion for teamwork and collaboration.
  • STEM degree preferred.
  • Experience running performance marketing for a top subscription-based mobile app preferred.
  • Familiarity with incremental measurement methods such as geo-lift, incrementality testing, and media mix modeling preferred.

Benefits

  • Salary range of $163,200 to $244,800 USD.
  • Equity compensation.
  • World-class benefits.
  • Support for holistic employee well-being.
  • Reasonable interview accommodations available upon request.
  • Equal Employment Opportunity employer policies.

Interested in this position?

Apply directly on the company website

Apply Now

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