Country Marketing Manager, Turkey

1 month, 4 weeks ago
Full-time
Senior
Marketing and Growth
Duolingo

Duolingo

Duolingo is a popular free language education platform that offers a fun and science-based way to learn languages. With over 500 million learners, Duolingo provides bite-sized lessons and game-like experiences to make language learning accessible and e...

Diversified Consumer Services
251-1K
Founded 2011

Description

  • Develop a marketing strategy for Turkey using local market insights to grow awareness, brand love, and user growth.
  • Hire and lead agencies or contractors needed to execute the marketing plan.
  • Implement campaigns across social media, strategic partnerships, brand marketing, acquisition, and PR.
  • Identify, pitch, and negotiate high-impact partnership opportunities through earned, barter, or value-exchange collaborations.
  • Act as a local spokesperson and coordinate speaking opportunities in Turkey for yourself and relevant executives.
  • Analyze local marketing performance and adjust plans based on results.
  • Partner with Marketing and Product teams on localized messaging and positioning for feature and product launches.

Requirements

  • 5+ years of consumer marketing experience with a strong focus on social media and growth marketing.
  • Experience conceiving, developing, and leading marketing and PR communication ideas through the full cycle.
  • Strong understanding of Turkish consumers and current social media trends.
  • Track record of delivering strong results through creative ideas rather than large budgets.
  • Excellent writing and storytelling skills with the ability to build customer-centric narratives.
  • Experience working on a remote team and influencing HQ stakeholders for local market needs.
  • Fluency in Turkish and excellent English speaking and writing skills.
  • Experience with mobile apps and subscription services is preferred.
  • Experience scaling international brands in Turkey is preferred.
  • Proficiency in a third language is preferred.

Benefits

  • Remote position based in Turkey.
  • Access to Duolingo’s employee benefits focused on holistic well-being.
  • Reasonable interview accommodations available for candidates who need assistance.
  • Equal Employment Opportunity employer with a non-discrimination policy.
  • Applicant data handled according to the Duolingo Applicant Privacy Notice.

Interested in this position?

Apply directly on the company website

Apply Now

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