VP, Performance Marketing

1 month ago
Full-time
Executive
Sales and Business Development
Dodge Construction Network

Dodge Construction Network

Dodge Construction Network combines five trusted brands to provide timely and accurate construction information, empowering businesses to find new jobs, make bids, and optimize sales strategies for growth.

Construction & Engineering
251-1K
Founded 2021

Description

  • Define and lead the end-to-end performance marketing strategy aligned to revenue, ARR and pipeline goals for both SMB and Enterprise segments.
  • Own and optimize the full funnel from awareness and engagement through demand capture to conversion and expansion.
  • Develop and operationalize the target account universe (TAM) including segmentation, tiering (1:1, 1:few, 1:many), data enrichment, intent signals and account scoring.
  • Design and execute multi-channel account-based plays (digital advertising, paid search, social, targeted events, direct outreach) mapped to buying stage and account engagement.
  • Lead performance across channels including paid search (SEM/Google/Bing), paid social (LinkedIn, Facebook, X/Twitter, YouTube), SEO/organic growth, digital and field events, and account-based media.
  • Build and oversee an experimentation framework to test and iterate channel mix, creative, offers, landing pages, and flows, and establish rigorous tracking and reporting.
  • Oversee landing page optimization, conversion rate optimization (CRO), funnel analytics, paid media execution, and attribution processes.
  • Partner cross-functionally with Sales, SDR/BDR, RevOps, Product and Finance to align campaign execution with funnel goals, revenue outcomes and measurable outreach.
  • Build, mentor and scale an in-house marketing operations/analytics team and channel specialists, and manage agency and vendor relationships for high ROI.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • 12+ years of progressive marketing experience, including at least 5+ years in senior leadership roles overseeing demand generation.
  • Proven experience building or scaling a demand generation and ABM engine in a B2B technology/SaaS environment, owning full funnel through closed revenue.
  • Experience partnering with or leading SDR/BDR inbound and outbound functions and coordinating account outreach.
  • Demonstrable, quantifiable benchmarks such as engagement lift of target accounts, year-over-year pipeline influenced growth, paid channel conversion improvements, CAC reduction or LTV increases.
  • Fluency with marketing technology stacks (examples cited: Salesforce, Marketo/HubSpot, 6sense/Demandbase, LinkedIn Ads, Google Ads, Drift/Qualified).
  • Track record of operational rigor: creating scalable playbooks, KPIs, dashboards, attribution processes and reporting frameworks.
  • Proven leadership experience building high-performance teams and influencing cross-functional and executive stakeholders.
  • Willingness to travel as required and ability to work remotely from the continental United States; candidates must be legally authorized to work in the U.S. without sponsorship and will be subject to a background check after a conditional offer.

Benefits

  • Market-competitive salary.
  • Comprehensive benefits package.
  • For applicable roles, uncapped commission plans or an annual discretionary performance bonus.
  • Remote, home-office based role for candidates located in the continental United States (some travel expected).
  • Reasonable accommodation available for applicants with disabilities and an Equal Employment Opportunity employer policy.

Interested in this position?

Apply directly on the company website

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