Product Marketing Specialist

2 months ago
Full-time
Mid Level
Sales and Business Development
DemandTec by Acoustic

DemandTec by Acoustic

DemandTec by Acoustic offers a comprehensive cloud-based pricing platform that leverages advanced data science to optimize retail pricing, promotions, and markdown strategies while facilitating effective collaboration between retailers and suppliers.

Internet Software & Services
251-1K
Founded 1999
$6M raised

Description

  • Develop clear, differentiated positioning and messaging for DemandTec’s platform.
  • Translate product capabilities into value propositions and messaging frameworks for enterprise buyers.
  • Ensure messaging consistency across campaigns, website content, and sales materials.
  • Support go-to-market planning and execution for product launches and new capabilities.
  • Partner with Product, Marketing, and Sales to align positioning, rollout strategies, and launch materials.
  • Create sales enablement assets such as decks, one-pagers, and use case narratives.
  • Develop persona-based messaging and support demo storytelling for Sales and Customer teams.
  • Conduct market, buyer, and competitive research to inform product marketing strategy.
  • Partner with Demand Generation and Content teams to improve campaign effectiveness and thought leadership content.
  • Own product-related website and landing page content, and optimize it based on performance and feedback.

Requirements

  • Experience translating complex product capabilities into clear messaging and value propositions for enterprise audiences.
  • Experience developing messaging frameworks aligned to buyer needs, use cases, and market trends.
  • Experience supporting go-to-market initiatives and product launches in partnership with Product, Marketing, and Sales.
  • Experience creating sales enablement materials such as decks, one-pagers, and use case narratives.
  • Experience conducting market, customer, and competitive research to inform positioning and strategy.
  • Experience developing and refining Ideal Customer Profiles (ICP).
  • Experience working with campaign and content teams to support product marketing programs.
  • Experience managing product and solution web content and optimizing it based on feedback and performance.
  • Experience in a role focused on consumer goods companies and/or retailer collaboration is preferred.

Interested in this position?

Apply directly on the company website

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