Organic Growth Lead (SEO / ASO / AEO)

3 days, 15 hours ago
Full-time
Senior
Product Management
Delta Exchange

Delta Exchange

Delta Exchange is a leading digital asset derivatives exchange offering futures, perpetuals, and options trading with up to 100x leverage on Bitcoin, Ethereum, and 100+ Altcoins.

Capital Markets
11-50
Founded 2018

Description

  • Define and execute the overall organic growth and SEO strategy to drive qualified traffic and user acquisition.
  • Own the full organic growth roadmap across technical SEO, content strategy, app store optimization, and answer engine optimization.
  • Build scalable content and landing page strategies targeting high-intent trading and crypto keywords.
  • Improve rankings through on-page, off-page, and technical SEO initiatives.
  • Monitor and improve crawlability, indexation, Core Web Vitals, website health, and SERP visibility.
  • Conduct technical SEO audits and partner with engineering to resolve issues.
  • Own SEO reporting, forecasting, and performance measurement.
  • Manage Google Search Console, XML sitemaps, robots.txt, schema markup, redirects, canonicalization, and site architecture.
  • Own ASO strategy across the Apple App Store and Google Play Store, including listings optimization and experimentation.
  • Develop strategies to improve visibility across AI-powered search experiences and answer engines.

Requirements

  • 5–8+ years of experience driving organic growth for consumer internet, fintech, SaaS, crypto, or high-growth technology companies.
  • Demonstrated success growing organic traffic and business metrics through SEO.
  • Strong understanding of technical SEO and website architecture.
  • Hands-on experience with Google Search Console, Google Analytics (GA4), and SEO auditing.
  • Proven experience managing App Store and Play Store Optimization for mobile apps.
  • Familiarity with Answer Engine Optimization (AEO), AI search, and large language model discovery.
  • Strong analytical skills with experience interpreting data and making data-driven decisions.
  • Excellent collaboration skills across Product, Engineering, Design, and Content teams.
  • Experience in crypto, trading, fintech, or financial services is a strong plus.
  • Experience with schema markup, structured data, programmatic SEO, AI-assisted content workflows, attribution, conversion funnels, and growth experimentation is a plus.

Interested in this position?

Apply directly on the company website

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