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Lifecycle Marketing Manager

6 months ago
United States
Full-time
Senior
Email Marketing Manager
Marketing and Growth
Email Marketing SQL
Apply Now
DeleteMe

DeleteMe

DeleteMe is a leading personal data removal service that helps individuals protect their online privacy by removing exposed personal information from search engines and data broker sites. With over 35 million pieces of data removed since 2010, DeleteMe...

Internet Software & Services
51-250
View All Jobs 9

Description

  • Own lifecycle strategy and execution across onboarding, retention, expansion, and winback journeys.
  • Partner with Product and Engineering to define user-level triggers, event tracking, and lifecycle experiments.
  • Identify customer journey friction points and design lifecycle solutions that improve the member experience.
  • Improve email deliverability, sender reputation, and compliance across lifecycle campaigns.
  • Develop segmentation and personalization strategies to deliver relevant messaging at the right time.
  • Design upsell and expansion programs for annual plans, multi-seat subscriptions, and higher-value tiers.
  • Run A/B tests and lift analyses to optimize conversion, engagement, and retention.
  • Collaborate with Customer Support and CX to reduce pain points and ticket volume through proactive interventions.
  • Report on lifecycle KPIs and build dashboards to monitor performance over time.

Requirements

  • 6+ years of experience in lifecycle marketing, retention, or product-led growth, preferably in consumer SaaS or subscription businesses.
  • Demonstrated success working cross-functionally with Product and Engineering on personalized, product-integrated marketing.
  • Strong knowledge of email deliverability best practices, including SPF, DKIM, and DMARC.
  • Knowledge of compliance requirements including CAN-SPAM and GDPR.
  • Experience managing customer journeys in Braze, Iterable, Customer.io, or similar tools.
  • Strong skills in segmentation, cohort analysis, experimentation, and SQL, or a willingness to learn quickly.
  • Exceptional communication and project management skills with a bias for action.
  • Passion for online privacy, consumer protection, and making the web safer.
  • Ability to travel occasionally for domestic and international trips, with travel expenses covered by the company.

Benefits

  • Comprehensive medical, vision, and dental coverage.
  • Flexible work schedule.
  • 401(k) matching up to 6%.
  • 20 days of paid time off.
  • 15 sick days and 12 company-paid holidays.
  • Childcare expense reimbursement.
  • Fitness and cell phone reimbursement.
  • Birthday time off.

Interested in this position?

Apply directly on the company website

Apply Now

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