Marketing and Lead Qualification Manager (HVAC, Electrical and solar)

10 hours, 45 minutes ago
Full-time
Mid Level
Marketing and Growth
D2B

D2B

D2B specializes in connecting Australian businesses with top offshore talent, facilitating the hiring process to help companies scale efficiently and effectively.

Professional Services

Description

  • Plan, launch and optimise lead-generation campaigns across Google Ads, Facebook and Instagram.
  • Manage paid-media budgets of approximately NZD 1,000–2,000 per month and optimise for qualified opportunities and commercial return.
  • Manage keyword research, local SEO, Google Business Profiles, search visibility and website conversion improvements.
  • Create organic social content, advertisements, landing-page copy, email campaigns and customer communications.
  • Coordinate campaign priorities across brands, regions, leadership, sales and operations.
  • Own CRM lead capture, pipeline stages, allocation, notes, follow-up, reporting and process improvements.
  • Respond to inbound enquiries and qualify prospects by phone based on needs, location, urgency, budget, scope and readiness to proceed.
  • Hand qualified opportunities to sales, quoting or technical teams with complete notes and clear next actions.
  • Create segmented email campaigns, nurture activities and re-engagement programs.
  • Produce monthly performance reports covering spend, leads, cost per lead, qualification, response time, pipeline value, quotes and sales outcomes.

Requirements

  • Professional-level written and spoken English, with confidence handling customer calls and writing customer-facing content.
  • Hands-on experience with digital, performance or growth marketing, including Google Ads and Meta lead-generation campaigns.
  • Working knowledge of SEO, keyword research, website content and conversion-focused landing pages.
  • Experience managing leads, pipeline stages and follow-up activity in a CRM.
  • Strong commercial judgement and ability to evaluate lead quality and sales outcomes, not just lead volume.
  • Ability to create clear content for organic social media, paid campaigns and email.
  • Strong organisation, initiative and attention to detail across multiple brands and priorities.
  • Portfolio, case studies or performance examples demonstrating relevant campaign or content work.
  • Experience in lead qualification, inside sales or appointment setting is preferred.
  • Experience with email marketing, automation, customer databases, technical products or multi-location businesses is preferred; familiarity with Lexi/LAXXY or similar CRM is advantageous.

Benefits

  • Salary of NZD 1,000–2,500.
  • Monday to Friday schedule during New Zealand business hours.

Interested in this position?

Apply directly on the company website

Apply Now

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