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Event Marketing Coordinator

8 hours, 37 minutes ago
North America
Full-time
Junior
Marketing Specialist
Project and Program Management
HubSpot Salesforce
Apply Now
Customer.io

Customer.io

Customer.io is a versatile marketing automation tool that personalizes customer communications through email, push notifications, and text messages, enabling targeted messaging and enhanced customer engagement.

Professional Services
11-50
Founded 2012
$3M raised
View All Jobs 4

Description

  • Own Customer.io’s North America events calendar across field events, hosted dinners, sponsored conferences, webinars, and virtual sessions.
  • Partner with the Events Manager and marketing team to define event goals, audiences, formats, and success metrics.
  • Evaluate sponsorships, speaking opportunities, and other event activations aligned with demand and pipeline goals.
  • Manage day-to-day event logistics, including vendors, timelines, run-of-show, speaker preparation, and onsite support.
  • Handle registration flows, pre-event communications, and the attendee experience from first touch through follow-up.
  • Work cross-functionally with Sales, Customer Success, Brand, Content, Demand Gen, and Partnerships to scope and support events.
  • Lead planning and execution of customer-focused events such as hosted dinners, Suite Series experiences, and roundtables.
  • Build post-event follow-up workflows and capture customer feedback to support relationships, retention, and expansion pipeline.
  • Track event performance metrics such as registrations, attendance, engagement, and pipeline impact.
  • Maintain documentation, templates, and repeatable workflows to make event execution more scalable.

Requirements

  • Located in North America.
  • 2+ years of experience in event marketing, demand generation, or integrated marketing within B2B SaaS.
  • Experience running a mix of virtual events, webinars, and in-person activations.
  • Strong project management skills with the ability to manage timelines, tasks, and cross-functional teams.
  • Experience collaborating with Sales on event-driven follow-up is preferred.
  • Comfort with marketing automation tools such as Customer.io, HubSpot, or Marketo, and Salesforce is preferred.
  • Understanding of lead capture, UTMs, attribution, and event funnel performance is preferred.
  • Willingness to travel 15%+ for field events, conferences, and onsite support.

Benefits

  • Starting salary of $85,000–$95,000 USD depending on experience and market rate adjustment.
  • 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family.
  • 16 weeks of paid parental leave.
  • Unlimited PTO.
  • Remote work stipend and wellness stipend.
  • Professional development budget.

Interested in this position?

Apply directly on the company website

Apply Now

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