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Integrated Marketing Manager, Culinary

1 month, 3 weeks ago
Canada
Full-time
Senior
Marketing Strategist
Marketing and Growth
Digital Marketing Email Marketing Social Media Marketing
Apply Now
CSC Generation

CSC Generation

CSC Generation is an AI native retail holding entity that revitalizes iconic brands through the use of data, automation, and its Genesis platform to shape the future of commerce in the age of artificial general intelligence.

Internet Software & Services
251-1K
Founded 2016
View All Jobs 23

Description

  • Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and go-to-market priorities.
  • Translate customer behavior, class performance data, and culinary trends into strategies that increase trial, repeat attendance, and cross-sell to hardgoods.
  • Serve as the internal culinary authority by tracking food trends, ingredient moments, chef culture, and culinary media to inform marketing across categories.
  • Identify culinary trends and convert them into marketing opportunities, including content angles, product storytelling, social hooks, partnerships, and campaign themes.
  • Develop and own integrated briefs for Culinary initiatives such as class launches, seasonal programs, chef and creator partnerships, and brand moments.
  • Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging and execution.
  • Support quarterly and seasonal GTM planning with a culinary lens and prioritize initiatives based on customer impact, brand equity, and commercial opportunity.
  • Track performance of culinary marketing initiatives with Marketing Ops and Analytics and use insights to improve future planning, messaging, and class experience design.

Requirements

  • 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization.
  • Deep personal and professional culinary fluency with a strong understanding of food, cooking, culinary culture, and the food media landscape.
  • Experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
  • Proven ability to track food and culinary trends and translate them into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes.
  • Experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution.
  • Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment.
  • Solid understanding of omnichannel marketing across digital, social, email, and in-store channels.
  • Experience supporting seasonal or quarterly GTM planning and prioritization processes.
  • Strong strategic thinking, communication, and storytelling skills with the ability to align diverse stakeholders.
  • Analytical, AI-first mindset with experience using performance insights to inform optimization and future planning.
  • Background in food media, culinary brands, experiential programming, or specialty retail is preferred.

Benefits

  • $140,000–$145,000 annual salary.
  • Paid time off policies.
  • 401(k) match for US employees or RRSP match for Canada employees.
  • Medical, dental, and vision coverage.
  • Supplemental benefits options.
  • Employee discounts across the company’s portfolio of brands.
  • Remote work in Canada or hybrid work in Seattle, WA.

Interested in this position?

Apply directly on the company website

Apply Now

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