Director - eCommerce and Marketing Analytics

3 months ago
Remote
Full-time
Lead
Data Science and Analytics
CSC Generation

CSC Generation

CSC Generation is an AI native retail holding entity that revitalizes iconic brands through the use of data, automation, and its Genesis platform to shape the future of commerce in the age of artificial general intelligence.

Internet Software & Services
251-1K
Founded 2016

Description

  • Serve as the primary analytics leader across eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations.
  • Own problem definition for analytics by identifying the business questions that matter and the decisions insights should inform.
  • Analyze business performance beyond reporting to explain why results happened, how they happened, and what actions should follow.
  • Proactively mine data to identify risks, opportunities, inefficiencies, and performance drivers.
  • Influence senior leaders with clear implications and actionable recommendations.
  • Own the integrity, governance, and usability of core commerce, customer, and operational datasets across eCommerce, POS, CDP, email, and the data warehouse.
  • Define, document, and evolve company-wide KPI frameworks in partnership with Finance and functional leaders.
  • Establish standards for data quality, documentation, and analytical transparency across the organization.
  • Design and scale AI-assisted analytics workflows for recurring decisions such as growth, margin optimization, inventory productivity, and forecast alignment.
  • Own web and digital analytics strategy using Heap, including funnel performance, customer journey analysis, and conversion optimization.
  • Ensure tracking integrity and event schema accuracy in partnership with Product Engineering.
  • Translate behavioral data into commercial implications that influence merchandising, marketing, inventory, and operational decisions.
  • Support planning, forecasting, and performance alignment across Finance, Retail, Merchandising, and Operations.
  • Design the structure, workflows, and expectations for the analytics function and help hire, mentor, and develop junior analytics talent.
  • Champion an insight-driven analytics culture and reduce reactive ad hoc work through scalable reporting and automation frameworks.

Requirements

  • 8+ years of experience in Analytics, Strategy, or Data Leadership roles.
  • Experience leading analytics across multiple business functions.
  • Experience in commerce-driven businesses such as retail, eCommerce, CPG, or marketplaces.
  • Strong knowledge of traffic acquisition channels and their downstream impact on site behavior.
  • Advanced SQL and strong analytical modeling capabilities.
  • Experience designing and governing AI-enabled analytics workflows.
  • Ability to pressure-test AI-generated insights against data, customer behavior, and commercial logic.
  • Hands-on expertise with Heap or similar event-based web analytics platforms.
  • Comfort working with structured data formats such as JSON, event schemas, and data instrumentation.
  • Experience defining KPI frameworks and resolving cross-functional metric misalignment.
  • Ability to translate complex data into clear, compelling stories that influence executive decision-making.
  • Track record of proactive insight generation rather than reactive reporting.
  • Ability to work standard Eastern Time business hours.
  • Preferred: residence near the Toronto hub.

Benefits

  • Competitive compensation with a base salary of $120,000 to $135,000 plus bonus.
  • Paid time off policies.
  • 401(k)/RRSP match.
  • Medical, dental, and vision coverage.
  • Supplemental insurance policies.
  • Employee discounts at portfolio companies.
  • Direct access to brand CEOs and senior leadership for mentorship and real business problem-solving.
  • AI-first skill building with hands-on experience using advanced AI tools, automation, and prompt engineering.

Interested in this position?

Apply directly on the company website

Apply Now

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