Senior CVM and Marketing Analysis

3 hours, 45 minutes ago
Senior
Data Science and Analytics
SSC Egypt

SSC Egypt

SSC Egypt offers a wide range of human resources services and outsourcing solutions, focusing on employee management throughout the entire employment lifecycle, to support businesses in Saudi Arabia and the GCC region.

IT Services
11-50
Founded 2006

Description

  • Decide which customer attributes and segments should be developed.
  • Own and maintain the Telco use case library.
  • Define the commercial meaning and value measurement approach for each customer segment.
  • Design, launch, and measure customer campaigns.
  • Build and apply customer segments in live customer data or campaign environments.
  • Own CVM use cases end to end, including churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrades.
  • Measure campaign impact through control design, uplift, and incrementality analysis.
  • Collaborate with engineering teams to specify customer attributes and segments.
  • Work with Customer Data Platforms or campaign management platforms.

Requirements

  • 7+ years of professional experience.
  • Mandatory telecommunications industry experience.
  • Experience in Telco CVM, customer base management, or marketing analytics.
  • Hands-on experience designing and measuring customer campaigns.
  • Strong understanding of Telco commercial drivers, including ARPU, churn economics, recharge behavior, prepaid and postpaid mechanics, and cross-selling into fixed and content services.
  • Experience with customer segmentation in a live customer data or campaign environment.
  • Experience with CVM use cases including churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrades.
  • Strong understanding of control design, uplift, and incrementality measurement.
  • Strong SQL skills.
  • Experience with a Customer Data Platform or campaign management platform is preferred.
  • Experience working with engineering teams to define customer attributes and segments.

Interested in this position?

Apply directly on the company website

Apply Now

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