Director, Product Marketing - International (EMEA & APAC)

2 hours, 25 minutes ago
Full-time
Lead
Sales and Business Development
Cresta

Cresta

Cresta AI provides generative AI solutions for intelligent contact centers, offering self-service, live coaching, and post-call insights. Their technology empowers sales and customer service teams to enhance customer interactions, boost revenue, and im...

Professional Services
51-250
Founded 2017
$151M raised

Description

  • Own regional positioning and narrative for EMEA and APAC by adapting Cresta’s global platform story into locally resonant messaging.
  • Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders.
  • Bring new international capabilities, such as language support and regional features, to market with clear positioning, messaging, and collateral.
  • Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements.
  • Partner with global product marketing to refine positioning, messaging, and launches based on regional insights.
  • Partner with global customer marketing to secure case studies, customer advocacy, and CAB participation across the international customer community.
  • Partner with global marketing on regional research-driven content production.
  • Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth.
  • Collaborate with demand generation and regional marketing to align campaigns with market nuances.
  • Develop scalable regional enablement frameworks for sales and customer-facing teams.
  • Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness.
  • Act as a bridge between global and regional teams to balance consistency and localization.

Requirements

  • 8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology.
  • Experience supporting go-to-market strategy across EMEA and/or APAC.
  • Strong narrative-building and storytelling skills for complex platforms.
  • Proven ability to partner with sales and drive revenue impact.
  • Excellent communication and executive presentation skills.
  • Highly analytical and data-driven.
  • Strong cross-functional leadership skills.
  • High cultural awareness across international markets.
  • Experience in contact center or customer experience technology (preferred).
  • Familiarity with AI, large language models, or agentic systems (preferred).
  • Experience in high-growth or scale-up environments (preferred).

Benefits

  • Competitive location-based salary with equity.
  • Comprehensive medical, dental, and vision coverage for employees and families.
  • Flexible PTO.
  • Paid parental leave for all new parents.
  • Retirement savings plan.
  • Remote work setup budget for home office support.
  • Monthly wellness and communication stipend.
  • In-office meal program and commuter benefits for onsite employees.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Senior Product Marketing Manager, Release Marketing

Justworks 1K-5K Professional Services

Justworks is hiring a Release Marketer to lead the systems and operations behind monthly product release communications and AI-driven product marketing workflows.

Google Tag Manager
46 minutes ago

Senior GTM Strategy Manager (Product & Customer Marketing) - 18 Month Contract

D2L 1K-5K Diversified Consumer Services

D2L is hiring a Senior GTM Strategy Manager to define and operationalize go-to-market strategy for product launches, feature releases, and customer growth initiatives across a cross-functional SaaS education platform business.

JIRA Salesforce
14 hours, 46 minutes ago

Provider Product Marketing Director

HHAeXchange 251-1K Health Care Providers & Services

HHAeXchange is hiring a Provider Product Marketing Director to lead positioning, launches, pricing, and go-to-market strategy for its provider-focused SaaS portfolio in home and community-based care.

16 hours, 41 minutes ago

Senior Product Marketing Manager - Serverless

Elastic 1K-5K Internet Software & Services

Elastic is hiring a Product Marketing lead to drive outbound strategy and go-to-market efforts for Elastic Serverless, with a focus on Elasticsearch, AI, and technical audiences.

Elasticsearch Google Tag Manager
17 hours, 9 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers