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Director, Product Marketing - International (EMEA & APAC)

2 weeks, 4 days ago
United Kingdom
Full-time
Lead
Product Marketing Manager
Sales and Business Development
LLM
Apply Now
Cresta

Cresta

Cresta AI provides generative AI solutions for intelligent contact centers, offering self-service, live coaching, and post-call insights. Their technology empowers sales and customer service teams to enhance customer interactions, boost revenue, and im...

Professional Services
51-250
Founded 2017
$151M raised
View All Jobs 11

Description

  • Own regional positioning and narrative for EMEA and APAC by adapting Cresta’s global platform story into locally resonant messaging.
  • Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders.
  • Bring new international capabilities, such as language support and regional features, to market with clear positioning, messaging, and collateral.
  • Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements.
  • Partner with global product marketing to refine positioning, messaging, and launches based on regional insights.
  • Partner with global customer marketing to secure case studies, customer advocacy, and CAB participation across the international customer community.
  • Partner with global marketing on regional research-driven content production.
  • Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth.
  • Collaborate with demand generation and regional marketing to align campaigns with market nuances.
  • Develop scalable regional enablement frameworks for sales and customer-facing teams.
  • Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness.
  • Act as a bridge between global and regional teams to balance consistency and localization.

Requirements

  • 8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology.
  • Experience supporting go-to-market strategy across EMEA and/or APAC.
  • Strong narrative-building and storytelling skills for complex platforms.
  • Proven ability to partner with sales and drive revenue impact.
  • Excellent communication and executive presentation skills.
  • Highly analytical and data-driven.
  • Strong cross-functional leadership skills.
  • High cultural awareness across international markets.
  • Experience in contact center or customer experience technology (preferred).
  • Familiarity with AI, large language models, or agentic systems (preferred).
  • Experience in high-growth or scale-up environments (preferred).

Benefits

  • Competitive location-based salary with equity.
  • Comprehensive medical, dental, and vision coverage for employees and families.
  • Flexible PTO.
  • Paid parental leave for all new parents.
  • Retirement savings plan.
  • Remote work setup budget for home office support.
  • Monthly wellness and communication stipend.
  • In-office meal program and commuter benefits for onsite employees.

Interested in this position?

Apply directly on the company website

Apply Now

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