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Performance Marketing Analyst (Remote)

2 hours, 6 minutes ago
United States
Full-time
Junior
Digital Marketing Specialist
Data Science and Analytics
Digital Marketing Facebook Ads Google Ads Google Tag Manager Looker Power BI SEO SQL Tableau
Apply Now
Cranial Technologies

Cranial Technologies

Cranial Technologies, founded in 1986, is the world's premier provider of plagiocephaly treatment bands, offering FDA-cleared DOC Bands for infants. With over 300,000 babies treated, their custom-made bands provide safe and comfortable cranial orthotic...

Health Care Providers & Services
251-1K
Founded 1986
View All Jobs 4

Description

  • Manage, optimize, and analyze paid media campaigns across Google Ads, Meta, and other platforms.
  • Build campaign structures, audiences, targeting, ad copy, UTM parameters, and conversion tracking.
  • Monitor full-funnel performance metrics, including spend, CPC, CTR, CAC, and consultation conversion.
  • Develop reporting across paid media, websites, organic search, and other digital channels.
  • Use GA4, Google Tag Manager, visualization tools, Supermetrics, and advertising platforms to analyze performance.
  • Translate complex data into actionable recommendations for Marketing leadership and stakeholders.
  • Implement and evaluate A/B tests across ads, landing pages, websites, messaging, and customer touchpoints.
  • Analyze user behavior, conversion paths, website performance, and organic search opportunities.
  • Partner with developers, creative teams, vendors, and internal stakeholders on campaign and conversion initiatives.
  • Provide data-driven feedback on campaign messaging, headlines, calls to action, audiences, and creative.

Requirements

  • Bachelor’s degree in marketing, marketing analytics, business, statistics, or a related field.
  • 2+ years of experience in performance marketing, digital marketing, marketing analytics, or a related field.
  • Hands-on experience managing Google Ads and Meta Ads campaigns.
  • Experience with GA4, Google Tag Manager, UTM tracking, attribution, and marketing performance reporting.
  • Strong analytical skills and ability to translate complex datasets into business recommendations.
  • Experience with A/B testing, conversion-rate optimization, digital funnels, acquisition metrics, and marketing KPIs.
  • Strong written and verbal communication skills for explaining findings to nontechnical stakeholders.
  • Experience with Power BI, Tableau, Looker, or similar analytics and visualization platforms preferred.
  • SEO, display advertising, emerging digital channels, SQL, data visualization, or marketing data engineering experience preferred.
  • Must reside in the United States and be authorized to work for any U.S. employer without visa sponsorship; travel 1–2 times per year is required.

Benefits

  • Salary range of $70,000–$80,000, dependent on experience.
  • Medical, dental, and vision insurance.
  • 401(k) retirement plan with company matching.
  • 18 days of paid time off plus 7 company-paid holidays.
  • Life insurance and short- and long-term disability insurance.
  • Company-provided laptop.
  • Remote work arrangement.

Interested in this position?

Apply directly on the company website

Apply Now

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