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Marketing Programs Specialist

12 hours, 4 minutes ago
Canada
Full-time
Mid Level
Lead Generation Specialist
Marketing and Growth
Asana Content Marketing Email Marketing HubSpot Salesforce
Apply Now
Cority

Cority

Cority provides advanced EHS software solutions that integrate compliance, safety, and ESG performance, utilizing applied AI to enhance decision-making and drive sustainable performance in environmental, health, and safety management.

Chemicals
251-1K
Founded 1985
View All Jobs 13

Description

  • Plan and execute integrated campaigns across email, paid media, webinars, and events for prospect and customer segments.
  • Manage multiple campaign launches at once while ensuring consistent messaging and coordinated execution across channels.
  • Partner with channel and program managers to develop campaign assets such as ads, emails, landing pages, and microsites.
  • Track campaign impact on MQLs, SQLs, pipeline creation, and expansion, and use performance data to guide optimization.
  • Analyze engagement and conversion trends to identify gaps and recommend improvements based on data.
  • Work with Demand Operations to define target cohorts and operationalize segmented outreach by persona, use case, and account intelligence.
  • Prioritize high-value accounts and monitor progression through pipeline stages.
  • Collaborate with Product Marketing and cross-functional partners to test and refine persona-based messaging.
  • Run A/B tests across subject lines, content angles, and CTAs and apply learnings to future campaigns.
  • Oversee content management system collections and maintain the marketing asset library to support campaigns.

Requirements

  • 3-5 years of experience in B2B demand generation or marketing programs, with enterprise experience preferred.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
  • Demonstrated ownership of multi-channel campaign performance.
  • Strong writing and editing skills with the ability to tailor messaging by persona.
  • Experience with a marketing automation platform such as Marketo, Pardot, or HubSpot.
  • Experience with Salesforce CRM.
  • Experience with virtual event platforms such as ON24.
  • Experience with project management tools such as Asana.
  • Experience with content management tools such as Paperflight and Cleverstory.
  • Experience executing segmented or account-based campaigns.
  • Analytical mindset with the ability to interpret data and translate it into action.
  • Comfort working cross-functionally with multiple stakeholders.
  • Experience using AI tools in campaign development workflows.

Benefits

  • Salary range of $70,000 to $80,000 per year.
  • Remote work environment with a one-time home office allowance and subsidized monthly internet allowance.
  • Competitive health benefits and dental plans.
  • Retirement savings plan including RRSP and 401(k) options.
  • Annual fitness allowance.
  • Mental health support through Calm Premium and Talkspace.
  • Access to Udemy, internal training programs, an annual training allowance, and certifications where applicable.

Interested in this position?

Apply directly on the company website

Apply Now

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