Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1K-5K
Founded 1928

Description

  • Own the roadmap and hands-on execution across SEO, content, lifecycle email, landing pages, website experiences, and conversion rate optimization.
  • Grow organic acquisition by identifying search opportunities, improving content, developing high-intent resources, and partnering on technical SEO improvements.
  • Build and optimize lifecycle programs across onboarding, nurture, promotional, and re-engagement journeys.
  • Improve conversion across landing pages, trial sign-up flows, and content-to-purchase pathways through hypotheses and structured testing.
  • Analyze customer journeys and funnel performance to identify drop-offs and prioritize improvements.
  • Partner with Product, Paid Media, Creative, Analytics, Engineering, and external agencies or contractors.
  • Communicate priorities, performance updates, learnings, and recommendations to senior stakeholders.
  • Launch campaigns, experiments, webpages, and customer journeys and use results to inform the next iteration.

Requirements

  • 6+ years of experience in B2C growth, digital marketing, demand generation, or a similar environment.
  • Meaningful ownership across earned and owned marketing channels.
  • Hands-on experience with SEO, content marketing, lifecycle email, landing pages, website optimization, and conversion rate optimization.
  • Track record of launching campaigns, experiments, webpages, or customer journeys with measurable results.
  • Strong analytical judgment and experience turning performance data, customer behavior, and testing results into actions.
  • Ability to work across Product, Paid Media, Creative, Analytics, Engineering, and leadership teams without direct authority.
  • Strong communication and executive presence.
  • Experience in healthcare, education, EdTech, consumer subscriptions, SaaS, e-commerce, or another digitally focused B2C organization is a plus.
  • Experience with nursing education, community-driven acquisition channels such as Reddit, or high-growth businesses is also welcomed.
  • Experience with Google Analytics 4, Google Search Console, Ahrefs, Semrush, Hotjar, Microsoft Clarity, email/CRM/lifecycle automation platforms, CMS tools, landing-page builders, A/B testing tools, reporting dashboards, or AI productivity tools is preferred.

Benefits

  • Meaningful ownership of a key part of the SimpleNursing growth engine.
  • Opportunity to work across the full customer journey.
  • Hands-on execution role with direct involvement in content, campaigns, webpages, journeys, and experiments.
  • Cross-functional partnership with talented teams across the business.
  • Visible impact in a growing company.
  • Work that supports future nurses in their education and careers.
  • Colibri Group is an Equal Opportunity Employer with a commitment to inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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