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Senior Product Marketing Manager

2 months, 2 weeks ago
United Arab Emirates, Singapore, Hong Kong
Full-time
Senior
Product Marketing Manager
Product Management
Blockchain Email Marketing Influencer Marketing
Apply Now
CoinMarketCap

CoinMarketCap

CoinMarketCap is the leading source for crypto market data, providing accurate and unbiased information for users to make informed decisions in the cryptocurrency space.

IT Services
11-50
Founded 2013
View All Jobs 14

Description

  • Develop and execute go-to-market strategies for new product launches, feature updates, and other key initiatives.
  • Work with product development teams to identify and prioritize features based on user needs and marketing goals.
  • Collaborate with product teams to translate product capabilities into clear messaging for different customer segments.
  • Create launch and marketing assets such as one-pagers, web copy, email sequences, and case studies.
  • Coordinate cross-functional launch activities including content creation, PR outreach, influencer marketing, and email marketing.
  • Work with KOLs and influencers in the crypto and Web3 ecosystem to promote products and build brand awareness.
  • Define KPIs for go-to-market success and refine strategies based on performance insights.
  • Partner with content, demand generation, and product teams to support product launches and campaigns.

Requirements

  • 6+ years of product marketing experience in technology companies.
  • At least 2 years of experience in the crypto, Web3, or blockchain space.
  • Proven track record of launching products and driving adoption through hands-on marketing efforts.
  • Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.
  • Experience with competitive analysis, market research, and go-to-market strategy development.
  • Ability to work cross-functionally in a standalone role with a diverse, global team.
  • Comfort working in a startup environment where priorities shift quickly and speed is important.
  • Exceptional communication and storytelling skills with both technical and creative expertise.

Interested in this position?

Apply directly on the company website

Apply Now

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