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Senior ABM and Marketing Automation Manager

1 month, 1 week ago
India
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Apply Now
Civica

Civica

Civica is a global leader in public sector software, providing digital solutions and managed services to transform customer experience and operational efficiency for over 3,000 organizations worldwide.

Internet Software & Services
1K-5K
Founded 2002
View All Jobs 8

Description

  • Own end-to-end account-based marketing execution using Demandbase, including account selection, intent data activation, and engagement tracking across 1:1, 1:few, and 1:many tiers.
  • Build and maintain target account lists with sales and marketing partners using firmographic data, intent signals, and pipeline stage.
  • Design and orchestrate multi-channel ABM campaigns aligned to Civica’s commercial motions.
  • Act as the primary internal owner of the Demandbase platform, including onboarding, adoption, and ongoing optimisation across regional teams.
  • Plan and execute programmatic and display advertising campaigns to support ABM target accounts.
  • Work with the Paid Media and Social Manager on audience targeting, creative trafficking, and budget allocation.
  • Support the build and execution of automated campaigns and nurture workflows within Salesforce Marketing Cloud.
  • Collaborate with RevOps and data infrastructure teams on marketing automation initiatives.
  • Provide regular reporting on ABM engagement, account penetration, and campaign performance to marketing and sales stakeholders.

Requirements

  • Proven track record of executing global ABM programs, ideally with Demandbase or a similar platform.
  • Hands-on experience with marketing automation tools, campaign workflows, and reporting.
  • Ability to plan and execute programmatic and display advertising campaigns.
  • Experience with lightweight reporting, campaign performance tracking, and turning insights into action.
  • Familiarity with sectors such as Local Government, Health and Social Care, Education, Central Government, and Emergency Services across the UK, US, and APAC.
  • Strong collaboration and stakeholder management skills.
  • Comfort working in an evolving martech environment and contributing to process improvement and scalability.

Benefits

  • Inclusive, safe, and welcoming work environment.
  • Learning and development opportunities to support career growth.
  • Days of Difference leave to volunteer for a charity of your choice.
  • Flexible working options including part-time work, adjusted hours, staggered shifts, hybrid working, and remote working.
  • Support for work–life balance based on individual needs.

Interested in this position?

Apply directly on the company website

Apply Now

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