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Product Marketing Manager

3 days, 20 hours ago
Canada
Full-time
Mid Level
Product Marketing Manager
Product Management
CRM
Apply Now
Cision

Cision

Cision is a global provider of PR software and marketing solutions, empowering communication pros to engage audiences effectively.

Professional Services
5K-10K
Founded 1892
$83M raised
View All Jobs 20

Description

  • Develop and refine product positioning, value propositions, and messaging frameworks for target audiences.
  • Plan and execute go-to-market initiatives, including launch strategies and readiness activities.
  • Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging.
  • Partner with product management to translate technical capabilities into clear, benefit-oriented messaging.
  • Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels.
  • Support sales enablement through training materials, competitive insights, objection-handling frameworks, and content updates.
  • Analyze pipeline performance, sales feedback, and campaign results to identify optimization opportunities.
  • Maintain documentation of product marketing plans, frameworks, and insights to support consistency and scalability.
  • Coordinate timelines, deliverables, and stakeholder communications for product marketing initiatives.
  • Ensure activities adhere to internal policies, processes, and quality standards.

Requirements

  • 3+ years of experience in a related role.
  • Working knowledge of product marketing principles, positioning strategies, and go-to-market processes.
  • Ability to synthesize complex or technical information into clear, value-focused messaging.
  • Demonstrated capability in product marketing, strategic marketing, or related go-to-market functions.
  • Analytical skills to interpret performance data and support continuous improvement.
  • Strong written and verbal communication skills for internal and external audiences.
  • Experience collaborating cross-functionally with product, sales, and marketing stakeholders.
  • Experience managing multiple projects and deadlines within established processes.
  • Proficiency with common marketing, research, and presentation tools.
  • University degree preferred.
  • Experience supporting product launches within subscription-based or recurring revenue business models (preferred).
  • Familiarity with sales enablement methodologies and lifecycle marketing principles (preferred).
  • Exposure to industry research, market segmentation, and buyer persona development practices (preferred).
  • Experience using marketing automation, CRM, or analytics platforms (preferred).
  • Experience working in a cross-functional or technology-enabled environment (preferred).
  • Relevant professional certification in product marketing, marketing, or a related field (preferred).

Benefits

  • Pay range of $71,000 to $77,000 CAD.
  • Inclusive, diverse work environment.
  • Reasonable accommodations for candidates and employees with disabilities.
  • Equal opportunity employer status.
  • Commitment to employee authenticity and inclusion.

Interested in this position?

Apply directly on the company website

Apply Now

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