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Sr. Member Engagement Manager

2 months, 1 week ago
Anywhere
Full-time
Senior
Email Marketing Manager
Marketing and Growth
CRM Email Marketing
Apply Now
Carrot Fertility

Carrot Fertility

Carrot Fertility provides comprehensive global fertility benefits for employers, facilitating access to a wide range of fertility care services, including egg and sperm freezing, IVF, gestational surrogacy, and adoption, while offering personalized sup...

Insurance
251-1K
Founded 2016
$114M raised
View All Jobs 4

Description

  • Lead new lifecycle experiences from concept through post-launch in partnership with Marketing Operations, Content, Data, and Product.
  • Own end-to-end lifecycle engagement programs, including strategy, audience segmentation, execution, and performance analysis across multiple journeys and channels.
  • Drive member engagement and retention through hypothesis development, testing, results interpretation, and strategic reporting.
  • Partner with the Growth & Engagement team on lifecycle strategy, experimentation, personalization, and AI-assisted workflow development.
  • Serve as the lifecycle partner for product go-to-market releases and integrate new features into existing communication programs.
  • Manage QA, campaign setup, testing, and email production workflows with technical and marketing operations partners.
  • Proactively communicate project status, findings, and risks to cross-functional stakeholders.
  • Build a scalable experimentation cadence that improves lifecycle performance over time.

Requirements

  • Bachelor’s degree.
  • 7-10 years of professional experience in lifecycle, engagement, or marketing roles, preferably in B2C health benefits, wellness, or regulated consumer tech.
  • Experience owning B2C lifecycle programs end-to-end, including strategy, journey design, technical build, performance analysis, and optimization.
  • Understanding of CRM personalization strategies such as dynamic content blocks, conditional logic, Liquid, and lifecycle journey mapping.
  • Strong analytical skills with the ability to develop hypotheses, measure results with statistical judgment, and influence strategy through reporting.
  • Proven cross-functional collaboration experience with Marketing Operations, Content, Data, Product, and Customer Success.
  • Familiarity with AI tools in a marketing context for ideation, analysis, automation, or personalization.
  • Exceptional attention to detail and risk mitigation.
  • Experience partnering with Marketing Operations or technical teams on campaign setup, testing, QA, and email production workflows.
  • Familiarity with email marketing tools or CRM platforms such as Blueshift, Salesforce Marketing Cloud, Campaign.io, or similar.
  • Hands-on experience with email campaigns, journey flows, audience segmentation, or dynamic content in CRM/email platforms (preferred).
  • Experience supporting product or feature GTM launches and integrating releases into automated lifecycle programs (preferred).
  • Experience coordinating translated marketing content across multiple languages and regions (preferred).

Benefits

  • Starting base salary of $125,000 to $140,000.
  • Competitive compensation, equity, and comprehensive benefits.
  • Health and wellness benefits.
  • Retirement savings plans.
  • Short- and long-term incentives.
  • Flexible Time Off and a culture that encourages recharge time.
  • Comprehensive parental leave and family-forming benefits.
  • Holistic Total Rewards package supporting life inside and outside of work.

Interested in this position?

Apply directly on the company website

Apply Now

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