Senior Content Marketing Manager

3 hours, 17 minutes ago
Full-time
Senior
Marketing and Growth
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised

Description

  • Develop and evolve a company-wide content strategy aligned with growth priorities, target segments, and the buyer journey.
  • Manage integrated editorial and social calendars covering campaigns, thought leadership, product narratives, customer stories, and lifecycle content.
  • Own organic social strategy, including content pillars, brand voice, executive social, employee advocacy, and channel-specific formats.
  • Partner with customers, executives, and subject matter experts to create market perspectives, category narratives, research, guides, bylines, and event content.
  • Create cornerstone content and repurpose it across blogs, social media, newsletters, sales enablement, webinars, video, podcasts, and events.
  • Establish editorial governance covering voice, tone, messaging, briefing templates, and quality standards.
  • Collaborate with Product Marketing, Growth, Communications, Field, and Sales on launches, demand programs, events, and enablement.
  • Measure content performance across traffic, engagement, pipeline, SEO, and social share of voice, using insights to guide experimentation.
  • Manage agencies and freelancers through briefs, service expectations, budgets, and editorial standards.
  • Improve intake, prioritization, production, review, and publishing workflows to increase speed and quality.

Requirements

  • 7–10 years of B2B content marketing experience with measurable awareness and demand-generation impact.
  • Experience developing thought leadership and category narratives with executives, customers, and subject matter experts.
  • Proven experience owning organic social strategy, including channel planning, voice development, executive social, employee advocacy, and social listening.
  • Strong editorial judgment, storytelling, writing, and editing skills across long-form, short-form, and multimedia content.
  • Proficiency with SEO, content analytics, experimentation, and demonstrating content ROI.
  • Experience coordinating external agencies or freelancers, including budgeting and capacity planning.
  • Familiarity with CMS, SEO, analytics, social scheduling and listening, project management, and marketing automation tools.
  • Strong customer focus, planning, organization, creativity, results orientation, and ability to connect content to business goals.
  • Preferred: B2B SaaS experience in revenue operations, sales performance, finance, or compensation; executive ghostwriting or original research experience.

Benefits

  • US employees receive 100% medical, dental, and vision coverage, with 75% coverage for dependents.
  • Flexible vacation days and quarterly mental health days.
  • One-time work-from-home stipend and annual professional development and caretaking stipends.
  • 401(k) plan for US employees.
  • One-year work anniversary expense benefit for travel, home furnishings, or a meal.
  • Virtual team lunches and employee resource groups.
  • Newest Apple products for work.

Interested in this position?

Apply directly on the company website

Apply Now

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