FBS - Senior Media Data Analyst (Knowledge in Incrementality Testing + MMM)

1 day, 12 hours ago
Full-time
Senior
Data Science and Analytics
Capgemini

Capgemini

Capgemini is a global leader in consulting, technology services, and digital transformation, empowering businesses with innovative solutions and expertise to thrive in a rapidly evolving market.

Internet Software & Services
100K+
Founded 1967
$93M raised

Description

  • Support media teams by providing analytical rigor for media budget and investment decisions.
  • Execute incrementality tests and other measurement initiatives.
  • Build and maintain measurement models for media performance analysis.
  • Transform data in Snowflake using dbt.
  • Develop reporting dashboards in Power BI.
  • Analyze measurement outputs using R or Python.
  • Interpret analysis results for stakeholders at all seniority levels, including C-suite leaders.
  • Communicate actionable insights that improve marketing efficiency.
  • Report on media performance and measurement findings.

Requirements

  • Fluent English is required.
  • Intermediate knowledge of media measurement, including MMM, causal inference, and attribution.
  • Experience in incrementality testing.
  • Advanced analytics capability.
  • Advanced proficiency in R or Python.
  • Intermediate SQL skills.
  • Intermediate Power BI skills.

Benefits

  • Competitive salary and performance-based bonuses.
  • Comprehensive benefits package.
  • Career development and training opportunities.
  • Dynamic and inclusive work culture within a globally renowned group.
  • Private health and dental insurance.
  • Pension plan.
  • Meals tickets.
  • Life insurance.

Interested in this position?

Apply directly on the company website

Apply Now

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