Capgemini

Capgemini is a global leader in consulting, technology services, and digital transformation, empowering businesses with innovative solutions and expertise to thrive in a rapidly evolving market.

Internet Software & Services

Information Technology

100K+ (358400)

Founded 1967

$93M raised

88 open positions

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FBS Marketing Campaign Specialist (Remote)

1 week, 4 days ago

Mexico, Brazil

Full-time

Mid Level

Email Marketing Manager

Data Science and Analytics

CSS HTML Salesforce Social Media Marketing SQL

Apply Now

Capgemini

Capgemini is a global leader in consulting, technology services, and digital transformation, empowering businesses with innovative solutions and expertise to thrive in a rapidly evolving market.

Internet Software & Services

100K+

Founded 1967

$93M raised

View All Jobs 88

Description

Manage day-to-day operations of paid display and social media acquisition campaigns.
Create and administer campaigns that deliver on key sales call and premium KPIs.
Use statistical modeling, data mining, and other analytical methods to analyze marketing campaigns and initiatives.
Distribute marketing campaign data and report results to the business using Salesforce Marketing Cloud.
Develop targeted, responsive email campaigns and landing pages in Salesforce Marketing Cloud and other email platforms.
Collaborate with design and business unit teams to translate campaign objectives into technical email solutions.
Build email templates and dynamic content using AMPScript, HTML, and CSS while ensuring cross-browser and email client compatibility.
Create automated journeys and workflows using Journey Builder and Automation Studio.
Configure triggers, personalize experiences, and integrate Salesforce Marketing Cloud with external systems and databases.
Maintain subscriber lists and sendable data extensions, run QA checks, and execute email deployments.
Perform queries, stored procedures, ad hoc data requests, and data mining from internal and external sources.
Maintain a project tracker and provide recommendations to internal clients to improve campaign approaches.

Requirements

Experience with Salesforce Marketing Cloud, especially Email Studio, is required.
Proficiency in AMPScript is required.
HTML and CSS proficiency is preferred.
SQL proficiency is preferred.
Familiarity with API integration, Journey Builder, Automation Studio, Distributed Marketing, and Marketing Cloud Connect is preferred.
Experience with statistical modeling and data mining is required.
Experience building and managing email campaigns and landing pages is required.
Ability to work with internal clients to understand objectives, processes, and products.
Experience performing queries and stored procedures against databases.
Experience using or supporting marketing analytics and campaign performance measurement.

Benefits

Competitive salary and performance-based bonuses.
Comprehensive benefits package.
Flexible work arrangements, including remote and/or office-based options.
Private health insurance.
Paid time off.
Training and development opportunities in partnership with renowned companies.
Dynamic and inclusive work culture within a globally renowned group.

Interested in this position?

Apply directly on the company website

Apply Now

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