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Sr. Director, Product Marketing

4 months, 2 weeks ago
United States
Full-time
Lead
Product Marketing Manager
Marketing and Growth
E-commerce
Apply Now
Bryan Johnson - State Farm Insurance Agent

Bryan Johnson - State Farm Insurance Agent

State Farm is a well-established insurance company founded in 1922, with a commitment to fairness and customer service. They offer a wide range of financial products and services to help customers manage their present and plan for the future.

Diversified Financial Services
Founded 1922
View All Jobs 8

Description

  • Own Blueprint’s product positioning and messaging across all product lines.
  • Lead go-to-market strategy for new product launches and major product iterations.
  • Build messaging frameworks that translate scientific rigor into clear consumer narratives.
  • Partner with Growth and E-Commerce to improve conversion, retention, and LTV through stronger product communication.
  • Collaborate with Science and Legal teams to ensure product marketing claims are accurate and compliant.
  • Develop and maintain a product marketing playbook covering launch processes, GTM channel best practices, testing, learnings, and iteration.
  • Drive customer research, segmentation, and competitive analysis to inform positioning and the R&D roadmap.
  • Manage and grow the product marketing team over time, including hiring, development, and setting standards.
  • Ensure all product storytelling reinforces Blueprint’s credibility, precision, and mission.

Requirements

  • 10+ years of experience in product marketing, brand marketing, or growth marketing.
  • Proven experience owning and launching consumer products with measurable business impact.
  • Strong storytelling skills across landing pages, product pages, campaigns, and narrative documents.
  • Experience working cross-functionally with Product, Creative, Growth, and leadership teams.
  • Strong analytical thinking and ability to connect messaging decisions to performance outcomes.
  • Ability to operate in a fast-paced environment with high standards and minimal bureaucracy.
  • Experience in a regulated industry such as supplements, wellness, diagnostics, medical devices, pharma, or biotech (preferred).
  • Experience in health, health tech, or pharma (preferred).
  • Experience in DTC subscription or ecommerce businesses (preferred).
  • Strong familiarity with scientific or clinical data and the ability to translate it into consumer-facing language (preferred).
  • Experience building or scaling product marketing teams and launch processes (preferred).

Benefits

  • Salary range of $220,000 to $290,000.

Interested in this position?

Apply directly on the company website

Apply Now

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