Copywriter, eCommerce (Asia)

4 weeks, 1 day ago
Full-time
Mid Level
Marketing and Growth
Bryan Johnson - State Farm Insurance Agent

Bryan Johnson - State Farm Insurance Agent

State Farm is a well-established insurance company founded in 1922, with a commitment to fairness and customer service. They offer a wide range of financial products and services to help customers manage their present and plan for the future.

Diversified Financial Services
Founded 1922

Description

  • Work with legal and R&D teams to develop compelling, legally compliant claims for products and protocols.
  • Partner with product marketing to identify and communicate competitive differentiators.
  • Distill product claims into storytelling beats for PDPs, landing pages, product emails, and other commerce touchpoints.
  • Collaborate with teams to support SEO research and improve content visibility in search.
  • Ideate and propose copy concepts adapted across multiple platforms and campaigns.
  • Collaborate with SEM and paid social teams on product and protocol ads.
  • Write promotional and campaign copy for launches and marketing initiatives.
  • Support copy alignment with funnel strategy and brand messaging.
  • Maintain and evolve brand voice guidelines and standards.
  • Own and curate a living brand voice library and flag off-brand copy with corrective direction.
  • Use AI tools to accelerate drafting, explore copy variations, and build prompt libraries and writing frameworks.

Requirements

  • 3-5 years of agency or in-house copywriting experience.
  • A portfolio of strong short-form copywriting, ideally for health and wellness brands.
  • Ability to distill complex scientific principles into concise value statements.
  • Demonstrated ability to write high-performing copy with measurable conversion impact.
  • Ability to craft copy that is LLM- and search-engine-friendly while still sounding human.
  • Ability to tell a compelling story with concise, essential language.
  • Experience writing in a regulated industry, preferably health and wellness.
  • Experience working with UGC creators.
  • SEO copywriting experience is preferred.
  • Experience in nutrition, longevity science, or pharmaceutical industries is preferred.
  • Experience working across storefront and paid media is preferred.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Performance Copywriter

Clients Blackbox 1-10 Professional Services

A Direct Response Copywriter at the company will create conversion-focused copy for VSLs, sales pages, video scripts, and paid ads to support funnel and campaign performance.

4 hours, 51 minutes ago

Graphic Designer & Content Creator

Virtual Assistance Services 11-50 Professional Services

An expanding Australian specialist in insulation, energy efficiency, and building performance solutions is seeking a Graphic Designer & Content Creator to turn technical information into engaging brand collateral and support its growing digital marketing presence.

8 hours, 52 minutes ago

Direct Response Copywriter/Editor

Wisevu 1-10 Internet Software & Services

Wisevu is hiring a remote direct response copywriter/editor to create and refine marketing copy for clients in healthcare, home services, and charity across Canada and the USA.

Digital Marketing Email Marketing SEO Social Media Marketing
10 hours, 22 minutes ago

Social Media Content Creator

Virtual Assistance Services 11-50 Professional Services

A client is hiring a Social Media Content Creator to manage and produce digital content for two Australian businesses, turning project updates and photos into polished posts that strengthen their online presence and support brand trust.

Instagram API
13 hours, 8 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers