Copywriter, eCommerce (Asia)

1 month ago
Full-time
Mid Level
Marketing and Growth
Bryan Johnson - State Farm Insurance Agent

Bryan Johnson - State Farm Insurance Agent

State Farm is a well-established insurance company founded in 1922, with a commitment to fairness and customer service. They offer a wide range of financial products and services to help customers manage their present and plan for the future.

Diversified Financial Services
Founded 1922

Description

  • Work with legal and R&D teams to develop compelling, legally compliant claims for products and protocols.
  • Partner with product marketing to identify and communicate competitive differentiators.
  • Distill product claims into storytelling beats for PDPs, landing pages, product emails, and other commerce touchpoints.
  • Collaborate with teams to support SEO research and improve content visibility in search.
  • Ideate and propose copy concepts adapted across multiple platforms and campaigns.
  • Collaborate with SEM and paid social teams on product and protocol ads.
  • Write promotional and campaign copy for launches and marketing initiatives.
  • Support copy alignment with funnel strategy and brand messaging.
  • Maintain and evolve brand voice guidelines and standards.
  • Own and curate a living brand voice library and flag off-brand copy with corrective direction.
  • Use AI tools to accelerate drafting, explore copy variations, and build prompt libraries and writing frameworks.

Requirements

  • 3-5 years of agency or in-house copywriting experience.
  • A portfolio of strong short-form copywriting, ideally for health and wellness brands.
  • Ability to distill complex scientific principles into concise value statements.
  • Demonstrated ability to write high-performing copy with measurable conversion impact.
  • Ability to craft copy that is LLM- and search-engine-friendly while still sounding human.
  • Ability to tell a compelling story with concise, essential language.
  • Experience writing in a regulated industry, preferably health and wellness.
  • Experience working with UGC creators.
  • SEO copywriting experience is preferred.
  • Experience in nutrition, longevity science, or pharmaceutical industries is preferred.
  • Experience working across storefront and paid media is preferred.

Interested in this position?

Apply directly on the company website

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