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Sales & Marketing Operations Specialist

3 weeks, 4 days ago
Mexico
Full-time
Junior
Sales
Sales and Business Development
Digital Marketing Facebook Ads Google Ads Google Tag Manager HubSpot LinkedIn Ads Microsoft Dynamics 365 Power BI Salesforce Tableau
Apply Now
Brafton

Brafton

Brafton: Leading content marketing agency fueling success with custom strategies & quality content.

Professional Services
51-250
Founded 2008
View All Jobs 17

Description

  • Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients.
  • Configure, optimize, and maintain CRM platforms and related business systems such as HubSpot, Salesforce, and Microsoft Dynamics.
  • Design and improve lead management processes, including lifecycle stages, routing, scoring, qualification, and sales handoff.
  • Build and maintain reporting dashboards and executive-level analytics that provide actionable business insights.
  • Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms.
  • Configure and validate marketing and analytics platforms including GA4, GTM, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
  • Support campaign tracking through UTM strategies, conversion tracking, offline conversion imports, and CRM-to-ad platform integrations.
  • Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes.
  • Assist with CRM implementations, migrations, system integrations, API connections, and data imports.
  • Support marketing automation, email campaigns, nurture programs, and campaign operations.

Requirements

  • Minimum 2 years of experience in Sales Operations, Revenue Operations, CRM Administration, Marketing Operations, Digital Marketing, Analytics, or a related field.
  • Experience working with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics, or similar systems.
  • Experience with lead tracking, attribution, conversion measurement, and marketing analytics across CRM and digital marketing platforms.
  • Familiarity with analytics and advertising platforms such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
  • Understanding of CRM configuration, workflows, automation, reporting, and data management.
  • Experience supporting marketing automation, lead management, or campaign operations.
  • Familiarity with AI tools such as ChatGPT, Claude, Copilot, or Gemini, and interest in applying AI to improve business processes.
  • Strong analytical and problem-solving skills with excellent attention to detail.
  • Excellent written and verbal English communication skills.
  • Ability to manage multiple projects and priorities in a fast-paced, client-focused environment.
  • Experience working directly with clients in a consulting or agency environment is preferred.
  • Experience implementing or troubleshooting marketing attribution, conversion tracking, offline conversion imports, or CRM integrations with advertising platforms is preferred.
  • Familiarity with CRM migrations, APIs, middleware, or automation platforms such as Zapier, Make, or Workato is preferred.
  • Experience with reporting and BI tools such as Looker Studio, Power BI, Tableau, or CRM reporting is preferred.
  • Familiarity with sales intelligence and enrichment platforms such as Apollo, ZoomInfo, or LinkedIn Sales Navigator is preferred.
  • Experience designing dashboards, KPI frameworks, or executive reporting is preferred.
  • Demonstrated ability to identify opportunities for AI-driven automation and process improvement is preferred.

Benefits

  • 100% remote work arrangement.
  • Full-time contract position.
  • Open to applicants in Mexico.
  • Opportunity to work on both internal initiatives and client-facing projects.
  • Exposure to a variety of projects across CRM, analytics, marketing technology, and AI-enabled workflows.

Interested in this position?

Apply directly on the company website

Apply Now

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