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Sales & Marketing Operations Specialist

2 months, 3 weeks ago
Mexico
Full-time
Junior
Sales
Sales and Business Development
Digital Marketing Facebook Ads Google Ads Google Tag Manager HubSpot LinkedIn Ads Microsoft Dynamics 365 Power BI Salesforce Tableau
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Brafton

Brafton

Brafton: Leading content marketing agency fueling success with custom strategies & quality content.

Professional Services
51-250
Founded 2008
View All Jobs 17

Description

  • Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients.
  • Configure, optimize, and maintain CRM platforms and related business systems such as HubSpot, Salesforce, and Microsoft Dynamics.
  • Design and improve lead management processes, including lifecycle stages, routing, scoring, qualification, and sales handoff.
  • Build and maintain reporting dashboards and executive-level analytics that provide actionable business insights.
  • Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms.
  • Configure and validate marketing and analytics platforms including GA4, GTM, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
  • Support campaign tracking through UTM strategies, conversion tracking, offline conversion imports, and CRM-to-ad platform integrations.
  • Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes.
  • Assist with CRM implementations, migrations, system integrations, API connections, and data imports.
  • Support marketing automation, email campaigns, nurture programs, and campaign operations.

Requirements

  • Minimum 2 years of experience in Sales Operations, Revenue Operations, CRM Administration, Marketing Operations, Digital Marketing, Analytics, or a related field.
  • Experience working with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics, or similar systems.
  • Experience with lead tracking, attribution, conversion measurement, and marketing analytics across CRM and digital marketing platforms.
  • Familiarity with analytics and advertising platforms such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
  • Understanding of CRM configuration, workflows, automation, reporting, and data management.
  • Experience supporting marketing automation, lead management, or campaign operations.
  • Familiarity with AI tools such as ChatGPT, Claude, Copilot, or Gemini, and interest in applying AI to improve business processes.
  • Strong analytical and problem-solving skills with excellent attention to detail.
  • Excellent written and verbal English communication skills.
  • Ability to manage multiple projects and priorities in a fast-paced, client-focused environment.
  • Experience working directly with clients in a consulting or agency environment is preferred.
  • Experience implementing or troubleshooting marketing attribution, conversion tracking, offline conversion imports, or CRM integrations with advertising platforms is preferred.
  • Familiarity with CRM migrations, APIs, middleware, or automation platforms such as Zapier, Make, or Workato is preferred.
  • Experience with reporting and BI tools such as Looker Studio, Power BI, Tableau, or CRM reporting is preferred.
  • Familiarity with sales intelligence and enrichment platforms such as Apollo, ZoomInfo, or LinkedIn Sales Navigator is preferred.
  • Experience designing dashboards, KPI frameworks, or executive reporting is preferred.
  • Demonstrated ability to identify opportunities for AI-driven automation and process improvement is preferred.

Benefits

  • 100% remote work arrangement.
  • Full-time contract position.
  • Open to applicants in Mexico.
  • Opportunity to work on both internal initiatives and client-facing projects.
  • Exposure to a variety of projects across CRM, analytics, marketing technology, and AI-enabled workflows.

Interested in this position?

Apply directly on the company website

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