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Personalization Manager

3 weeks, 5 days ago
Canada
Full-time
Junior
Growth Marketing Manager
Product Management
Digital Marketing
Apply Now
Bounteous

Bounteous

Bounteous collaborates with ambitious brands across various industries, including finance and healthcare, to drive digital transformation by creating innovative and seamless customer experiences through advanced technologies such as AI, cloud, and data...

Internet Software & Services
1K-5K
Founded 2003
View All Jobs 13

Description

  • Mature and expand the adoption of testing and personalization projects and the supporting technology.
  • Develop testing and personalization strategies aligned with client business objectives.
  • Evaluate campaign effectiveness by generating reports, providing insights, and refining iterative testing plans.
  • Maintain thorough documentation of testing and personalization processes and identify opportunities for optimization.
  • Oversee the configuration, administration, and operation of CRO platforms for multi-channel campaigns.
  • Audit Adobe Target and Adobe Experience Platform audiences to identify overlap, collision risk, refresh cadence, and cross-activity conflicts.
  • Analyze audience qualification and activation strategies across Adobe Target activities and document current prioritization approaches.
  • Develop governance recommendations for audience creation, sharing, lifecycle management, and experience prioritization across AEP and Adobe Target.
  • Define best practices for audience strategy, including granularity, recency windows, trait usage, overlap mitigation, and activity structuring.
  • Partner with stakeholders to align on intended audience experiences, platform limitations, and frameworks that improve personalization consistency.

Requirements

  • 2+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements.
  • Understanding of database management and APIs.
  • Previous work with CDPs, marketing automation, and omni-channel campaign management platforms required.
  • Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field required.
  • Agency experience preferred but not required.
  • Solid understanding of digital marketing and data reporting.
  • Ability to learn new technologies at a high level to identify use opportunities.
  • Experience with tag management systems and data layers.
  • Experience working with Adobe Target and Adobe Analytics.
  • Fluent in English and able to lead client meetings and conversations.
  • Must be legally eligible to work in Canada.

Benefits

  • Remote work arrangement.
  • Salary range of $125,000 to $136,000 per year.
  • Bounteous may sponsor eligible candidates for employment visas.
  • Accommodation provided during the hiring process for candidates who need it.
  • Equal opportunity employer policy.
  • Access to a monthly job openings alert subscription.

Interested in this position?

Apply directly on the company website

Apply Now

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