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Marketing Growth Lead, Advocacy

1 week, 1 day ago
Spain
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Social Media Marketing
Apply Now
Booksy

Booksy

Booksy is a cloud-based appointment booking software for beauty professionals, offering automated scheduling, calendar management, payments, and marketing tools. With over 23 million clients worldwide, Booksy is the largest Beauty Booking Marketplace, ...

Diversified Consumer Services
251-1K
Founded 2014
$119M raised
View All Jobs 7

Description

  • Lead the operationalization of word-of-mouth marketing and community-led growth initiatives for Booksy’s provider network (the Booksy Collective).
  • Own and maintain the infrastructure behind referral and affiliate programs, ensuring reliable end-to-end execution.
  • Design and architect viral loops and advocacy pathways that turn organic content into trial starts and measurable conversions.
  • Nurture and engage core provider communities, turning their feedback and activity into actionable growth loops and product insights.
  • Collaborate closely with the Global Director of Growth Marketing and cross-functional teams (Creative and Social) to align advocacy efforts with broader growth strategies.
  • Build practical automations and technical workarounds to accelerate program delivery and reduce dependency on formal tickets.
  • Partner with social teams to ensure organic posts have a frictionless path to conversion and to maximize reach and impact.
  • Monitor performance, analyze community feedback and data, and iterate on programs to improve retention and acquisition outcomes.

Requirements

  • 5+ years of experience in advocacy/advocate marketing with a proven track record of building community-led growth.
  • Prior experience working in a tech scale-up or fast-changing environment (preferred).
  • Hands-on mentality with comfort using AI tools and the ability to prototype or "vibe code" to move experiments forward.
  • Technical agility with automation tools such as Make.com or Zapier to build integrations and workarounds independently.
  • Experience owning referral and affiliate program infrastructure and related growth tooling.
  • Strong relationship-building skills to engage provider communities and translate their insights into growth actions.
  • Collaborative experience working with Creative and Social teams to activate organic advocacy.
  • Fluent English for effective collaboration in an English-speaking team environment.
  • Data-informed mindset with the ability to use community feedback and performance metrics to iterate on growth experiments.

Benefits

  • Flexible, fully remote role within Spain with an optional office space in Madrid.
  • Private medical and dental insurance.
  • Wellness platform access with redeemable coupons for retailers like Amazon, Zalando, and Decathlon.
  • €50 monthly Booksy allowance to spend on any service in the app.
  • Access to psychologist sessions up to twice a week.
  • Flexible remuneration and an extra day off for your birthday.
  • Commitment to diversity, inclusion, accessibility, and reasonable adjustments during the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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