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Lead Digital Media Buyer - Remote, Latin America

1 month ago
Latin America, Paraguay
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Google Ads Google Analytics HubSpot LinkedIn Ads TikTok
Apply Now
Bluelight Consulting

Bluelight Consulting

Bluelight Consulting is a leading Nearshore Software Development company that provides access to highly skilled Nearshore Tech Talent in the US timezone. They offer services such as Nearshore Staffing, Cloud consulting, Cloud migration strategies, and ...

Internet Software & Services
11-50
Founded 2015
View All Jobs 86

Description

  • Design, present, and execute data-driven media buying strategies aligned with client goals and target audiences.
  • Conduct market research and analyze historical campaign data to recommend optimal channel mixes and performance projections.
  • Launch, manage, and optimize paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
  • Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve KPIs.
  • Track and report key metrics including leads, CPA, CPL, engagement rates, web traffic, and form fills.
  • Recommend and allocate channel-specific budgets, maintain daily/weekly/monthly pacing, and ensure campaigns stay within financial targets.
  • Identify cost-saving opportunities and efficiency improvements without compromising campaign effectiveness.
  • Stay current on media trends, platform updates, and emerging technologies (including AI and automation), and apply learnings to campaign strategy.

Requirements

  • 4+ years of experience in media buying, preferably in an agency setting or with B2B services/recruiting to software development firms.
  • Must have experience with Google Ads and HubSpot; strong experience with Meta Business Suite, LinkedIn Ads, Google Campaign Manager, and programmatic platforms.
  • Proven track record managing performance marketing campaigns focused on measurable results.
  • Proficiency with analytics and attribution tools such as Google Analytics, Meta Ads Manager, and third-party trackers.
  • Experience integrating campaign data into CRM/marketing platforms (e.g., HubSpot) for lead tracking and attribution.
  • Familiarity with media buying and planning tools and programmatic workflows.
  • Exceptional analytical and problem-solving skills, with strong attention to detail.
  • Excellent communication and interpersonal skills and the ability to work independently and as part of a team.
  • Comfortable with continuous learning and applying emerging technologies, including AI/automation tools (preferred).

Benefits

  • Competitive salary with bonuses and performance-based salary increases.
  • Generous paid-time-off policy.
  • Flexible working hours and fully remote role (Latin America).
  • Continuing education support, including training, conferences, and company-sponsored coursework, exams, and certifications.
  • Opportunities for career growth through varied client projects and mentorship within a consultancy environment.

Interested in this position?

Apply directly on the company website

Apply Now

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