Bloom

Bloom is a full-service workplace design consultancy that offers learning and growth experiences, talent advisory, HR advisory, and recruitment services. They specialize in building better workplace experiences through human-centered practices, inclusi...

Professional Services

Industrials

11-50 (30)

Founded 2018

8 open positions

Links

View All Jobs

VP of Marketing | Poppy & Peonies

4 months ago

United States, Canada

Full-time

Executive

Head of Marketing

Marketing and Growth

Affiliate Marketing Digital Marketing Email Marketing Google Ads Influencer Marketing

Apply Now

Bloom

Professional Services

11-50

Founded 2018

View All Jobs 8

Description

Develop and execute marketing strategies aligned with brand vision and growth objectives.
Lead the brand’s expansion into the US market and support broader global growth.
Shape and maintain brand identity, messaging, and storytelling across all channels.
Identify and manage strategic partnerships, collaborations, and influencer, affiliate, and UGC programs.
Build and optimize channel pipelines across existing and new marketing channels.
Define profitability benchmarks and manage performance across Meta, Google, email, SMS, affiliates, and other channels.
Build spend models and monitor marketing performance against CAC, LTV, ROAS, and contribution margin goals.
Lead campaign concepts, go-to-market plans, and product launch execution.
Conduct customer research, trend analysis, and creative mood boarding to inform campaign storytelling.
Oversee creative direction, content production, and brand assets for multi-channel marketing.
Build, mentor, and lead a high-performing marketing team across creative, e-commerce, and marketing functions.
Collaborate with design, e-commerce, product, sales, finance, and executive teams to align marketing with company goals.
Manage the marketing budget, reporting, pacing, and brand data accurately.
Evaluate and implement data tools to improve forecasting, reporting, and business visibility.

Requirements

Senior marketing leadership experience in the fashion or consumer products industry.
Proven success building, scaling, and leading marketing organizations across brand, creative, digital, and communications functions.
Strong background in creative strategy, social media, and brand storytelling.
Deep understanding of brand positioning, market differentiation, and global brand awareness.
Experience balancing brand building with performance-driven growth strategies.
Extensive experience overseeing large-scale campaigns, photoshoots, brand collaborations, and product launches.
Demonstrated ability to lead and mentor teams and drive measurable business impact.
Strong cross-functional leadership skills with the ability to align Marketing with Product, Sales, and Executive teams.
Experience with emerging technologies and digital marketing ecosystems.
Based in the US or Canada and able to work remotely, with occasional domestic and international travel.
Experience driving into the US market or other new market expansion is preferred.
Experience with profitability metrics and media/channel economics such as CAC, LTV, ROAS, and contribution margin is preferred.

Benefits

Annual salary of $225,000-$275,000.
Performance bonus.
4 weeks of paid vacation per year.
Health benefits coverage.
$250 annual period and menstrual budget.
$1,000 annual allowance toward Poppy & Peonies products.
$400 home office setup allowance.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

VP, Omnichannel

Avalere Health Professional Services

Avalere Health is seeking a Vice President of Omnichannel to lead client omnichannel transformation, integrating strategy, media, customer engagement, data, AI, and technology to create personalized healthcare experiences and improve business performance.

United States Full-time Executive Head of Marketing

$170k-$200k

CRM Email Marketing Generative AI HIPAA Machine Learning Microsoft Dynamics 365 Social Media Marketing UX Design

2 hours, 33 minutes ago

Apply

2 hours, 33 minutes ago

VP, Pharma Media

MERGE 251-1K Media

MERGE is seeking a Vice President, Pharma Media to lead client strategy, audience planning, and media delivery for pharmaceutical accounts, connecting integrated HCP and DTC programs to measurable commercial outcomes.

United States Full-time Executive Head of Marketing

$137k-$165k

SEO

2 days, 2 hours ago

Apply

2 days, 2 hours ago

Account Director, Public Relations (Business of Health)

Highwire PR 51-250 Media

Highwire is seeking an Account Director, Public Relations to lead integrated communications programs for Business of Health clients and translate complex healthcare topics into compelling narratives for business, healthcare, clinical, and consumer audiences.

Remote