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Product Marketing Manager - South Asia

11 hours, 38 minutes ago
India
Full-time
Senior
Product Marketing Manager
Product Management
Blockchain Copywriting CRM
Apply Now
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised
View All Jobs 248

Description

  • Own end-to-end go-to-market strategy for priority Binance products across South Asia markets.
  • Define goals, audience, positioning, and messaging for product marketing initiatives.
  • Conduct market research, competitive analysis, campaign design, copywriting, and launch execution.
  • Localize global product narratives into market-specific messaging, campaigns, and education initiatives.
  • Partner with Legal, Compliance, Policy, and regional teams to ensure initiatives are compliant and aligned with risk standards.
  • Conduct user research and analyze customer feedback to influence product roadmap, positioning, and regional growth strategy.
  • Work across owned, earned, paid, community, CRM, in-app, and lifecycle channels to drive adoption and engagement.
  • Monitor industry trends, growth tactics, and competitor activities to identify new opportunities.
  • Test and optimize measurable marketing programs through experimentation and post-campaign analysis.

Requirements

  • 5+ years of experience in product marketing, growth marketing, lifecycle marketing, or related roles.
  • At least 3 years of hands-on experience in the cryptocurrency or Web3 ecosystem.
  • Experience building go-to-market plans for complex consumer, fintech, trading, or financial products.
  • Strong understanding of marketing principles, growth frameworks, product adoption drivers, and user lifecycle management.
  • Strong analytical skills with the ability to interpret data, diagnose performance issues, and translate insights into growth strategies.
  • Excellent written and verbal communication skills with the ability to simplify complex products into clear messaging.
  • Deep understanding of South Asia markets, including user behavior, local channels, communities, cultural nuances, and competition.
  • Strong collaboration skills with a proven ability to influence cross-functional teams.
  • Ability to operate at both strategic and executional levels.
  • Self-starter with a high sense of urgency and entrepreneurial spirit.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on business team needs.
  • Opportunities for career growth.
  • Continuous learning opportunities.
  • Collaboration with world-class talent in a flat-structure organization.
  • Autonomy to work on unique, fast-paced projects in an innovative environment.

Interested in this position?

Apply directly on the company website

Apply Now

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