Director of Product Marketing

1 month, 1 week ago
Full-time
Lead
Product Management
FMX

FMX

FMX is a cloud-based software that simplifies facilities management by enabling facilities managers to track work orders, schedule resources, and plan maintenance efficiently. With FMX, organizations can streamline processes, increase asset productivit...

Internet Software & Services
51-250
Founded 2012
$3M raised

Description

  • Own the product marketing strategy, including positioning, messaging, and launch frameworks.
  • Lead, coach, and develop a team of product marketing managers.
  • Serve as the main connector across Product, Sales, and Demand Generation on GTM planning and execution.
  • Conduct market research to define ICP, TAM, and target-segment guidance.
  • Plan and execute go-to-market launches from early positioning through post-launch adoption and retention.
  • Lead competitive analysis and ongoing market research to inform differentiation and strategy.
  • Equip the sales team with messaging, collateral, and training, and measure enablement impact.
  • Represent product marketing in leadership discussions and provide market-informed recommendations.
  • Define and report KPIs tied to pipeline, revenue, and retention.

Requirements

  • 10+ years in product marketing experience, including 5+ years leading or managing a product marketing team.
  • B2B SaaS experience is preferred.
  • Familiarity with facilities management, education, or government is a plus.
  • Strong communication skills with the ability to influence senior stakeholders.
  • Track record of moving quickly from strategy to execution and driving urgency across cross-functional teams.
  • Experience hiring, coaching, and developing product marketers.
  • Ability to synthesize market, competitive, and product data into a clear strategic point of view.
  • Experience building trust and alignment across product, sales, and marketing leadership.
  • Alignment with FMX core pillars: Teamwork, Excellence, and Integrity.
  • Ability to complete a background check prior to onboarding.
  • Availability to work onsite in Columbus, OH during the first week of onboarding.

Benefits

  • Base salary range of $140,000-$150,000 with bonus potential.
  • 100% company-paid health, dental, vision, long-term disability, short-term disability, and life insurance.
  • Remote-first work environment with optional office access.
  • Home office stipend up to $500, plus a company-sponsored laptop, headset, and $60/month toward home internet.
  • Generous PTO and unplanned time off (UTO) policies.
  • Flexible schedule for personal appointments while meeting performance expectations.
  • 401(k) plan.
  • Collaborative, close-knit team culture with annual all-company in-person event.

Interested in this position?

Apply directly on the company website

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