Marketing Manager Africa

2 hours, 2 minutes ago
Full-time
Senior
Marketing and Growth
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Unlock new user growth through product offerings, content marketing, social media campaigns, and affiliate collaborations.
  • Manage and grow strategic marketing partner relationships while overseeing channel experimentation, audience messaging, and spend accountability.
  • Plan and execute integrated campaigns from strategy and briefing through delivery and performance measurement.
  • Build and optimize paid and organic experimentation across creative, app store optimization, and landing page optimization to improve ROI.
  • Own retention marketing strategies and lifecycle campaigns.
  • Apply acquisition, performance, organic, and integrated marketing approaches to drive growth through retargeting tactics.
  • Help shape the Binance brand in key African markets.
  • Report on campaign effectiveness and provide data-driven recommendations.

Requirements

  • Minimum 6 years of relevant marketing experience, preferably in fintech, B2C mobile, or community-driven brands.
  • Crypto experience is a strong plus.
  • Strong interest in and knowledge of crypto, blockchain, and technology.
  • Fluency in English is required.
  • Ability to work independently.
  • A university degree in Marketing or a related field is a plus.
  • Strong coordination skills and a strategic mindset for marketing.
  • Familiarity with online and offline marketing channels, including social media, community management, and event management.
  • Proven experience growing and managing a user base.
  • Execution-oriented mindset with humility, drive, and scrappiness.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on the needs of the business team.
  • Opportunity to work with world-class talent in a global, user-centric organization.
  • Flat structure with autonomy to tackle fast-paced, unique projects.
  • Career growth opportunities and continuous learning.
  • Opportunity to shape the future of a leading blockchain ecosystem.

Interested in this position?

Apply directly on the company website

Apply Now

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