DACH Growth Campaign Manager

2 months ago
Full-time
Mid Level
Marketing and Growth
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral growth aligned with regional business objectives.
  • Develop and manage lifecycle marketing campaigns to improve user activation, retention, and lifetime value.
  • Implement segmentation, personalization, and automated user journey strategies.
  • Analyze campaign and user behavior data to make data-driven optimization decisions.
  • Run A/B tests and other experimentation methods to improve campaign performance.
  • Collaborate with product, content, and operations teams to align campaigns and support execution.
  • Report on KPIs and campaign results and recommend continuous improvements.
  • Stay current on digital marketing trends, growth hacking techniques, and developments in the crypto ecosystem.

Requirements

  • Minimum 3 years of experience in digital marketing, growth, or campaign management.
  • Experience with user behavior analysis and retention strategies.
  • Proven experience running lifecycle and acquisition campaigns.
  • Knowledge of segmentation, automation, A/B testing, and funnel optimization.
  • Strong analytical and data-driven mindset.
  • Ability to work independently and collaboratively with a strong results orientation.
  • Fluency in English and German.
  • Genuine interest in cryptocurrencies, blockchain, and fintech.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement.
  • Opportunity to collaborate with world-class talent in a global organization.
  • Flat organizational structure with autonomy in a fast-paced environment.
  • Career growth and continuous learning opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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