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Director, Product Design (AI Builder)

1 month, 4 weeks ago
Canada
Full-time
Executive
AI Engineer
Artificial Intelligence and Machine Learning
Design Systems Prototyping
Apply Now
Babylist

Babylist

Babylist is the ultimate universal baby registry and marketplace, simplifying baby gear shopping with expert guidance and community support.

Internet Software & Services
251-1K
Founded 2011
$41M raised
View All Jobs 12

Description

  • Own the Registry experience end to end across the Babylist cross-platform ecosystem.
  • Translate company goals into design priorities, product strategy, and a 12–18 month experience vision.
  • Lead 3–4 product designers and build a high-performing design team.
  • Set and uphold the quality bar for UX, delight, accessibility, and product excellence.
  • Partner with engineering, product management, analytics, marketing, and merchandising as co-builders.
  • Plan and run generative and evaluative research to inform design decisions.
  • Use AI-native workflows to prototype, iterate, and ship work quickly.
  • Instrument design work and track whether it is moving the right metrics.
  • Build systems, rituals, and processes that enable quality and consistency across the team.
  • Help shape Design and Consumer Tech operating models, hiring bar, and craft standards as the organization transitions to AI-native product development.

Requirements

  • Experience leading consumer product design work across web and native mobile.
  • A strong portfolio of shipped product work that demonstrates craft, motion, transitions, and accessibility.
  • Ability to connect user needs, business priorities, and product strategy into a clear vision.
  • Experience using AI tools to prototype, explore, and iterate quickly.
  • Ability to conduct and apply generative and evaluative research.
  • Strong systems thinking across product flows, design systems, and cross-platform experiences.
  • Demonstrated ability to lead, hire, develop, retain, and manage designers.
  • Comfort working hands-on in the codebase, data, and production-quality interfaces when needed.
  • Ability to communicate design rationale with clarity and use qualitative and quantitative evidence in decisions.
  • Interest in shaping AI-first design practices and adapting to changing team and business needs.

Benefits

  • Competitive salary with equity and bonus opportunities.
  • Company-paid medical, dental, and vision insurance.
  • Retirement savings plan with company matching and flexible spending accounts.
  • Generous paid parental leave and PTO.
  • Remote work stipend to set up your office.
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.
  • Competitive pay and meaningful opportunities for career advancement.

Interested in this position?

Apply directly on the company website

Apply Now

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