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Associate Director, Engagement Strategy

8 hours, 45 minutes ago
United States
Full-time
Lead
Marketing Strategist
Product Management
CRM
Apply Now
Avalere Health

Avalere Health

Avalere Health is a leading healthcare consulting firm dedicated to solving the industry's most complex challenges. With a focus on attracting top talent, they provide innovative solutions and insights to help clients navigate the evolving healthcare l...

Professional Services
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Description

  • Support the engagement lead in developing customer engagement strategies aligned to client business objectives and growth targets.
  • Develop omni-channel engagement plans, including personas, journey maps, ecosystem planning, and activation briefs.
  • Create content and tactical strategies across website, display, social, CRM, and point-of-care channels.
  • Clearly present ideas, points of view, and strategies to internal teams, clients, and prospective clients.
  • Collaborate with brand planning, media, account, and creative teams to align work across touchpoints.
  • Use customer data and insights to design engagement strategies that improve the customer experience.
  • Present engagement results to executive leadership and demonstrate strategy effectiveness.
  • Use performance data and insights to optimize engagement efforts and recommend new tactics.
  • Stay current on industry trends, best practices, and emerging technologies related to customer engagement.
  • Foster collaboration, innovation, and continuous improvement within the engagement strategy team.

Requirements

  • 5+ years of strategic planning or marketing experience within a healthcare or pharmaceutical advertising agency.
  • Relevant category and product launch experience.
  • Demonstrated experience using strategic frameworks and analytical tools.
  • Deep patient and/or DTC experience and comfort leading engagement strategy development.
  • Strong storytelling skills and the ability to communicate persuasively.
  • Highly collaborative approach and experience working cross-functionally with diverse teams.
  • Analytical mindset with comfort using strategic tools and data to inform decisions.
  • Ability to thrive in fast-paced agency environments and manage complexity with confidence.

Benefits

  • $120,000 - $150,000 annual salary.
  • 401(k) plan with employer match contribution up to 4%, immediately vested.
  • Medical, dental, and vision insurance, plus life insurance and disability coverage.
  • Flexible working arrangements, including hybrid and remote work.
  • Option to work from anywhere globally for two weeks each year.
  • 20 vacation days, one personal well-being day, 9 public holidays, and gifted end-of-year holidays.
  • Free counselling through the employee assistance program and personalized health support.
  • Enhanced maternity, paternity, family leave, and fertility policies.
  • Continuous professional development through on-demand training and global mobility opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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