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Brand & Communications Director (gn) - More Nutrition (German speaking)

3 months, 2 weeks ago
Germany
Full-time
Lead
Marketing Strategist
Marketing and Growth
Content Marketing Digital Marketing E-commerce Influencer Marketing Social Media Marketing
Apply Now
The Quality Group

The Quality Group

The Quality Group develops and scales brands focused on nutrition, performance, and wellbeing, aiming to create scientifically sound and effective solutions that enhance everyday life and help individuals achieve their health and wellness goals.

Health Care Providers & Services
View All Jobs 14

Description

  • Define and evolve the brand positioning, brand architecture, visual identity, and communication strategy across categories, channels, and markets.
  • Act as brand guardian by ensuring consistency and excellence across campaigns, content, packaging, digital experiences, and consumer touchpoints.
  • Lead the development of integrated communication platforms and brand campaigns that drive awareness, consideration, and long-term brand equity.
  • Shape consumer-centric communication strategies, including target audiences, key messages, activation plans, and channel-specific approaches.
  • Oversee the evolution of the visual identity and packaging ecosystem to maintain a consistent and distinctive brand experience.
  • Lead and develop internal creative and brand teams while managing external agencies and production partners.
  • Collaborate with Product, DTC, International, and Local Marketing teams to create seamless consumer journeys and integrated brand experiences.
  • Own brand performance tracking, campaign effectiveness measurement, and marketing investment allocation to maximize ROI.
  • Drive campaign execution, content development, and creative reviews as needed.

Requirements

  • 10+ years of international brand marketing and communications experience, ideally in FMCG or another fast-moving consumer environment.
  • Proven track record of building, scaling, and strengthening consumer brands through distinctive positioning and impactful communication.
  • Experience leading large-scale brand platforms, communication architectures, and integrated campaigns across multiple channels, including TV and digital.
  • Extensive experience with brand redesigns, visual identity systems, and packaging strategies across multiple categories and touchpoints.
  • Ability to balance long-term brand strategy with hands-on campaign execution, content development, and creative reviews.
  • Demonstrated success leading and inspiring both in-house creative teams and external agencies.
  • Strong expertise in digital-first, social, influencer, content, and e-commerce-driven brand building.
  • Fluent in German and English.
  • Experience thriving in fast-growing, entrepreneurial environments with a pragmatic, low-ego, action-oriented leadership style.

Benefits

  • Attractive employee discounts.
  • Subsidized EGYM Wellpass membership.
  • Access to Corporate Benefits.
  • Subsidy for the Deutschlandticket.
  • Company pension scheme.
  • Workation opportunities.
  • Flexible working hours and remote work options of up to 100%.
  • Free parking at the Hamburg headquarters.
  • Dogs are welcome in the office.
  • Free products from the company’s brands available in the office.

Interested in this position?

Apply directly on the company website

Apply Now

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