Head of Acquisition

1 hour, 36 minutes ago
Full-time
Mid Level
Sales and Business Development
Assistantly

Assistantly

Assistantly is a 360º solution that helps businesses find, hire, manage, and support top talent from the Philippines and Latin America. They offer services in outsourcing, offshoring consulting, virtual assistants, marketing, social media management, s...

Professional Services
51-250
Founded 2020

Description

  • Lead the paid acquisition strategy across Meta Ads, TikTok Ads, and Google Ads.
  • Manage and optimize campaigns on Facebook, Instagram, TikTok, and Google to improve spend efficiency and lead generation.
  • Develop weekly creative testing plans with the content creator around hooks, angles, offers, and messaging.
  • Analyze lead quality, CPL, CAC, and downstream conversion data with the sales manager.
  • Build acquisition reports and performance dashboards to support data-driven decisions.
  • Launch new campaigns, test new content angles, and implement funnel improvements to maximize performance.
  • Serve as the bridge between the content creator, sales manager, and sales team to align marketing with sales outcomes and CRM health.
  • Use performance data to run a disciplined test-and-learn process across acquisition channels.

Requirements

  • 3+ years of experience in performance marketing, paid acquisition, or growth marketing.
  • Proven track record managing at least $10,000 per month in paid media spend.
  • Demonstrated success running lead-generation campaigns focused on qualified leads.
  • Hands-on experience with Meta Ads (Facebook/Instagram), Google Ads, and TikTok Ads.
  • Experience collaborating with creative or content producers on ongoing ad creative testing.
  • Experience with WhatsApp-based funnels or conversational sales pipelines.
  • Experience running a structured test-and-learn process for paid acquisition and iterative optimization.
  • Experience partnering with sales leadership or teams to evaluate lead quality and downstream conversion metrics.
  • Available to work during U.S. business hours.
  • Experience using a CRM such as GoHighLevel or a similar tool to track leads through a sales pipeline (preferred).
  • Experience marketing to Hispanic audiences in the U.S. (preferred).
  • Spanish fluency (preferred).

Benefits

  • Permanent work-from-home opportunities.
  • Part-time positions tailored to your availability.
  • Health & Wellness Allowance.
  • Opportunities for professional development within the Assistantly community.
  • A vibrant and supportive community of Unicorns.

Interested in this position?

Apply directly on the company website

Apply Now

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