Marketing Manager

9 hours, 53 minutes ago
Full-time
Mid Level
Marketing and Growth
Asset Living

Asset Living

Asset Living specializes in third-party property management, focusing on multi-family, campus, and affordable housing, and is recognized for its commitment to excellence and tailored management solutions across the nation.

Real Estate
1K-5K
Founded 1986

Description

  • Work closely with operational leadership to maintain effective property marketing efforts that support leasing goals across the assigned portfolio.
  • Develop and execute marketing plans and strategies using centralized marketing support, individual expertise, and vendor partner services.
  • Analyze ongoing leasing and marketing performance and prepare reporting for operational leadership and clients.
  • Recommend and oversee long-term and short-term goals with timelines, benchmarks, and KPIs using data to guide decisions.
  • Participate in regular calls with operational leadership and clients to review marketing performance for assigned communities.
  • Provide leasing and marketing training and best practices to onsite teams.
  • Create marketing ideas and campaigns for prospects, resident referrals, resident events, and social media to drive qualified traffic.
  • Develop 30-60-90-day marketing action plans for properties not meeting occupancy goals.
  • Present recommendations, ideas, and strategies to operations and ownership, clearly outlining risks, rewards, and tradeoffs.
  • Travel as needed for property visits, conferences, training sessions, and other business activities, estimated at 25% annually.

Requirements

  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience in marketing support or a similar role.
  • Strong written and verbal communication skills.
  • Knowledge of consumer/user digital experience.
  • Familiarity with online digital marketing platforms.
  • Excellent organizational skills with the ability to multitask and prioritize effectively.
  • Creative mindset with a keen eye for detail.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently as well as collaboratively in a team environment.
  • 3-5 years of marketing experience directly supporting marketing manager responsibilities, including paid digital media, marketing strategy, and data-driven decision making (preferred).
  • Experience in real estate property management (preferred).
  • Experience with property management software such as Yardi, Onsite, or Entrata (preferred).
  • Experience with industry-related CRMs such as Rent Dynamics or Knock (preferred).
  • This is a safety-sensitive position and may be subject to additional compliance requirements.

Benefits

  • Remote work arrangement indicated by #LI-Remote.
  • Compensation range of $94,815 USD in Washington.
  • Compensation range of $94,815 USD in Colorado.

Interested in this position?

Apply directly on the company website

Apply Now

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