Marketing Manager

4 weeks, 1 day ago
Full-time
Mid Level
Marketing and Growth
MLabs

MLabs

MLabs is a Haskell, Rust, Blockchain, and AI consultancy specializing in mission-critical software development, cross-team collaboration, and cutting-edge value delivery for fintech, blockchain, and information technology sectors.

Internet Software & Services
11-50
Founded 2018

Description

  • Define and execute the marketing strategy for the NFL and American sports launch and season lifecycle.
  • Drive acquisition of paid, depositing users across multiple marketing channels.
  • Manage and optimize the channel mix to improve performance against growth targets.
  • Oversee paid media, creator partnerships, community development, and referral channels as a coordinated growth engine.
  • Develop and scale creator, influencer, and ambassador programs to expand brand reach.
  • Manage the full marketing budget and allocate spend based on data-driven ROI insights.
  • Build brand awareness and strengthen community engagement around the product.
  • Implement retention strategies to convert first-time users into long-term customers.

Requirements

  • 3 to 5+ years of growth marketing experience in real-money or cash fantasy sports, such as Daily Fantasy Sports, sportsbooks, or similar real-money gaming products.
  • Deep understanding of real-money user psychology, including deposit triggers, retention drivers, and cash-based gaming behavior.
  • Strong commercial and analytical mindset focused on acquisition costs, unit economics, and channel performance.
  • Proven experience running acquisition campaigns across multiple channels.
  • Experience managing creator, influencer, or ambassador programs.
  • Builder mentality suited to fast-paced, high-growth environments and ambiguity.
  • Strong understanding of NFL and American sports culture.
  • Prior experience launching or scaling a real-money or skill-gaming product is preferred.
  • Experience building and scaling a brand community from an early stage is preferred.

Benefits

  • Competitive salary and compensation package.
  • High degree of autonomy, scope, and ownership over a major product launch.
  • Opportunity to work with a fast-moving, collaborative team in the sports, gaming, and technology space.
  • Direct visibility into the impact of your work from day one.
  • Remote work based in Europe or North America.
  • Full-time role.

Interested in this position?

Apply directly on the company website

Apply Now

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