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Sr. Manager, Lifecycle Marketing

3 weeks, 6 days ago
United States
Full-time
Lead
Email Marketing Manager
Marketing and Growth
Apply Now
Articulate

Articulate

Articulate develops award-winning e-learning software and tools, such as Articulate 360 and Rise.com, that empower organizations to create engaging online training courses efficiently and effectively.

Internet Software & Services
51-250
Founded 2002
View All Jobs 13

Description

  • Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell.
  • Establish clear KPIs and ensure lifecycle programs drive measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue.
  • Use quantitative and qualitative data to identify growth opportunities and continuously optimize lifecycle programs.
  • Manage a prioritized lifecycle roadmap that balances experimentation with scalable program development.
  • Lead and develop three direct reports through coaching, feedback, and career development.
  • Act as a player-coach by staying close to campaign builds, automation logic, troubleshooting, and QA.
  • Foster a culture of accountability, curiosity, and continuous improvement within the team.
  • Collaborate with Creative, Product Marketing, Marketing Operations, Sales, Customer Success, and Growth Product teams on messaging, data flow, and funnel alignment.
  • Partner with Growth Product to identify and test opportunities to improve product adoption, conversion, and retention.
  • Present strategy, performance insights, and recommendations to cross-functional stakeholders and leadership.

Requirements

  • 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization.
  • Deep expertise in lifecycle marketing best practices, especially in a product-led growth environment.
  • Extensive hands-on experience with Marketo and Braze, or similar lifecycle marketing tools.
  • Experience managing direct reports and developing high-performing individual contributors.
  • Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership.
  • Strong analytical skills and ability to translate performance data into actionable insights.
  • Excellent prioritization and project management abilities.
  • Outstanding verbal and written communication skills.
  • High attention to detail and commitment to quality.
  • Four-year college degree or equivalent experience.

Benefits

  • $129,900 to $172,144 annual salary for all U.S. locations.
  • Bonus eligibility.
  • Robust suite of benefits offered by Articulate.
  • Remote U.S. work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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